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Kristy has worked in a number of industries, including health and wellness, real estate, auto insurance, driver's ed, cannabis/vaping, banking, finance, and more. She has no problem deep-diving into a particular niche to help produce stellar content.
In her spare time, Kristy enjoys reading, watching TV, traveling the world, going to the gym, sleeping with her dogs and cat, and playing ice hockey. In fact, she's currently a member of two adult amateur leagues in the Pittsburgh area.
Kristy is a highly experienced health and medical. From her two year tenure as the head of content creation for a local home healthcare company, to her years of experience freelance writing for doctors, drug abuse therapists, chiropractors, dentists, and more, she can tackle any medical or health project thrown at her. She's not afraid to research the tough subjects and produce content that is factual yet easy-to-understand for the everyday reader.
Kristy currently manages the blogs for a number of high-profile driver's ed and traffic school websites.
Kristy previously worked at GNC headquarters as a packaging producer.
Kristy was previously the managing editor for two high-profile vaping/cannabis websites.
Kristy was a contributor to several high-profile fitness blogs. She's also an avid fan of fitness in her personal life.
As a professional writer, Kristy crafts dozens of blog posts for her clients on a daily basis. Because of this, it's one of her primary skills. She can vary her tone depending on the audience, always works with SEO optimization in mind, and can instill a subtle call to action at the end of every piece. Whether it's a scholarly post on various experimental medications for migraines or a fun and light post on how to brew French press coffee, she can handle any topic thrown at her.
As the head of content creation for a local home healthcare company, Kristy planned, researched, and created many different press releases for various news-worthy events. She's also worked independently with various clients to organize the production of factual, compelling, and persuasive press releases. Kristy can handle subjects as lighthearted as a new location being opened or as demanding as cell tower leasing.
Kristy has helped to prepare PowerPoint presentations for various clients. In these instances, she was given information and then had to distill and recompose important and vital details in the succinct and easy-to-read format that presentations require. If necessary, Kristy can also use her design skills and artistic eye to create presentations that are just as visually stunning as they are educational.
Kristy has worked with several clients to produce brochure and flier content. She has prepared projects that have been both client- and business-facing. With her experience, she knows how to explain difficult concepts in the least amount of words as possible. Even better, because of her design skills, she can create copy that flows well with graphics and other visuals.
After working for a number of big name clients, Kristy considers herself a product description writing expert. She always utilizes the feature/benefit structure, in which each feature of a product is related to how it benefits the customer. Her descriptions are engaging, informative, and will inspire the customer to make a purchase.
Kristy was the social media manager for a local home healthcare company, meaning that she had to plan out, research, and create all content posted on the company Facebook. This type of strategizing meant she had to investigate her current audience and figure out exactly which types of posts they responded to most frequently? The results? A Facebook page which saw an audience increase of 377 percent during her tenure.
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