Ian is an avid biker and tries to go surfing at least a couple of times a month when the water isn't too cold. Ian also reads at least a book each week and loves going to the many live music venues in Southern California.
Ian has helped both large corporations and small family-run businesses develop a digital marketing strategy. Ian's passion for business works well in conjunction with his rapidly-growing experience in the digital marketing and public relations industries.
Ian worked in politics for several years, which included experience as a campaign manager for a state assembly race. Ian knows how to combine social media, paid advertising, and blog posts into a coherent strategy designed to get the attention of voters
In addition to helping clients over the past six years, Ian is a content marketing strategist at a digital marketing firm in San Diego. Ian has an intuition for understanding what content types are needed for a specific campaign and can find the resources and talent necessary to execute that campaign effectively.
Ian ran three personal blogs for several years, overseen more than 15 client blogs, and currently manages a consumer reporting and review website that publishes several articles each month. As a result, Ian has written and managed several thousand articles in his six years in the content marketing industry.
Ian has written and managed thousands of blog posts, both for his own three blogs, as well as for his clients, over the years. Ian has a deep understanding of the type of content that stands out to audiences and can help create an overarching theme to a company or personal blog.
Ian has developed and personally written more than 1000 web pages over the years, and has managed writers, editors, graphic designers, and photographers to produce thousands more. Ian has a deep grasp of what it takes to create useful and engaging website content, and his passion comes through in each project he takes on.
As a content marketing specialist at a major digital marketing firm, one of Ian's primary roles is generating captivating email copy that encourages recipients to engage and convert. Ian has experience across a wide range of industries and contact types and is comfortable writing email copy for any audience.
Ian has helped several clients find the resources they needed to write eBooks. From finding the right publishing vehicle, to hiring a team of editors, graphic designers, and photographers (when needed), Ian knows how to build a team that works well together for a specific purpose.