Phoebe N. has written and edited content for brands across a huge range of industries and has worked with brands in both the B2B, B2C, and D2C spaces. She has specific knowledge and expertise in creating long-form blog content and building content marketing strategies for brands in the following industries: health and wellness, CBD/cannabis, travel, fashion, luxury goods, art, and beauty.
Consuming and creating content is Phoebe's favorite thing to do. When she's not writing or editing content for clients, you can find her by the beach with a good book in hand, discussing the latest social media trends with her friends and colleagues, and diving deep into the world of reality TV.
Phoebe is also passionate about mental health and personal development and uses a lens of purpose and alignment to approach all of the work she does. She is constantly striving to be of service and provide real value for her clients.
Phoebe served as an associate editor of men's fashion at a luxury magazine for 2 years and has been a freelance fashion writer for many years. Her work has covered everything from shopping roundups to packing guides, trend breakdowns, and interviews with designers.
Phoebe served as an associate editor of travel at a leading luxury lifestyle publication for 18 months. While in this role, she produced up to five articles a week covering luxury travel trends, new hotel openings, and more. She has also done on-location reporting, including hotel reviews, destination guides, and more.
Phoebe has worked with a number of cannabis and CBD brands to chart out content strategies designed to drive organic traffic. These strategies have helped small brands stand out from the crowd and build audiences without having to jump through the hoops of running paid social or paid search campaigns in a heavily regulated and restricted vertical. She's created content design to target everyone from the "canna-curious" consumer, to seasoned stoners, cannabis connoisseurs, and more.
Phoebe has written hundreds of articles and blog posts designed to explore the issues that matter to women most. She served as a freelance editor at a leading female lifestyle blog for 18 months, and has worked with female-focused brands to chart content strategies that help connect with female audiences in an authentic and meaningful way.
Phoebe has worked with a number of vitamins and supplement brands to create website copy, blog posts, and help define overall messaging strategies. She's worked with brands in both the traditional supplement space (vitamins and protein powders), and in the holistic supplement space (functional mushroom, adaptogens, products informed by Ayurveda, etc.).
Phoebe has written and edited thousands of blog posts for brands across a wide range of industries. The vast majority of these blog posts were created with SEO rankings in mind, and she has a keen eye for blending search engine-friendly structure with readability and entertainment.
Phoebe has experience writing articles for both print and digital editorial publications. She's interviewed top designers, hoteliers, lifestyle influencers, and more to create these articles, and is extremely skilled at finding the most interesting angles for a particular topic.
Phoebe has experience creating copy for email campaigns, as well as driving strategy for how to best leverage brand messaging and long-form content across email marketing campaigns. She's written both highly branded and sales-focused emails, as well as more copy for more educational and value-focused email sends.