Jennifer Z
Strategist #62545
Joined 5/12/2022
6 Star Rating
220 Projects
Jennifer delight clients with premium service, attention to detail, and clear communication. She is hyper-responsive, available M-F during normal business hours, and offers high-quality deliverables with rapid turnarounds.

As an outcome-driven strategic marketer, Jennifer develops and executes powerful business strategies using marketing research, illustrative communications, and detailed strategic planning to achieve ambitious goals for her clients. Through innovative strategies, transparent metrics, and well-planned execution, Jennifer loves helping clients use UX research insights to create an authentic and compelling growth strategy to build customer engagement and loyalty. If you are trying to grow your business, Jennifer is here to help!
FinTech
Medical
Business
Publishing
Presentation

Specialties

With over 20 years of experience as a proven growth strategist, Jennifer is passionate about blossoming innovative strategies and irresistible brands from consumer behavior and user experience (UX) research.

Jennifer specializes in critical pivot scenarios, change management, realigning cross-functioning teams, and building positive energy within hard-working collaborative teams. As a quiet leader, she motivates highly engaged agile teams using transparent goals, OKR metrics, and inclusive, empathetic, and supportive team design to focus on solving challenging market problems quickly and profoundly.

Interests

Visualizing a Better World With Breakthrough Business Strategies

Jennifer gravitates toward bold endeavors: start-ups, new technologies, and turn-around business scenarios. She loves surrounding herself with people who are full of passion, dedicated to smart work, and who are dead-set to change the world for the better.

Before she even rolled up my college diploma, Jennifer leaped into a role helping to launch a new museum in a foreign country. She never lost the taste for adventure and her unconventional career path shows it.

Jennifer is happiest taking innovative ideas and making them into something viable. A workhorse by nature, she wants to make a solid contribution by solving problems. Her work involves asking "what if" and then outlining the steps to get there.

When Jennifer is not working, she loves a good laugh, traveling, trying new things, building things, and taking things apart.

Jennifer always enjoys a "sink-your-teeth-into-it" discussion about:
-- Angel investing
-- New products, technologies, and businesses
-- Challenging business hurdles
-- Socially-responsible business models
-- Consumer behavior

Education

Yale School of Management

Jennifer's focus in her MBA program was on finance and competitive strategy. She excelled in case writing, critical data analysis, and organizational design.

Business

100 Projects Completed

Jennifer has a talent for bringing people together to achieve huge goals. With her easygoing personality, she draws the best out of her internal client teams by building a collaborative atmosphere. As a leader, she is quick with a shout-out to her teammates and inspires everyone with a new perspective. Jennifer is an indispensable asset to any organization requiring leadership, communication, and strategic planning skills and comes with heartfelt recommendations.

Publishing

50 Projects Completed

Jennifer is a results-driven marketer. She takes complex media industry revenue goals and masterfully distills them down to simple concepts and value statements for client prospects. Jennifer defines the go-to-market plans and executes all necessary steps to bring the new campaign and promotion materials to market. The results are immediate with increased prospect engagement and more than double program pipeline growth. Jennifer’s mix of professionalism, intelligence, and easy work style make each
project a pleasure.

FinTech

10 Projects Completed

Jennifer's focus on user experience design for fintech products helps clients attract and retain loyal B2B2C clients.

Medical

10 Projects Completed

Jennifer uses user experience (UX) research insights to propose go-to-market strategy recommendations for clients in the health care industry.

She develops intentional and compelling content and marketing campaigns from the brainstorming/ideation phase through the project execution to the wrap-up evaluation of campaign effectiveness including the development of sales collateral and training, advertising promotional materials, web design, social media campaigns, marketing events, and more to succeed on the strategic objectives of the project.

She builds goal-focused, highly engaged client teams by strengthening cross-departmental, cross-functional relationships.

Jennifer likes to contribute as workhorse whenever needed by acting as a marketing researcher, data analyst, budget forecaster, content marketer, creative manager, and/or project manager.

Presentation

50 Projects Completed

Jennifer helps clients develop compelling brand stories, illustrative value proposition statements, and data-rich presentations for pitch decks, strategic planning proposals, as well as customer-facing content touchpoints.

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