Twila S
Strategist #59776
Joined 10/6/2021
5 Star Rating
0 Projects
Twila believes strongly in the power of content to build a compelling brand story, increase sales, build community engagement, and generate leads. To be effective, content marketing needs an intentional strategy designed to meet your business goals.

As a freelance web developer and professional writer, Twila has a combination of skills that make her an intuitive and highly effective content strategist.

Her process starts by understanding your business goals, your ideal customer avatar, the market you work in, and anything else that would shape messaging. She is also deeply interested in your brand story and what makes your company unique. Next, she helps you craft core messaging, and then she recommends tactics for leveraging that message to grow your business.

Areas that she can help include:
- Editorial content calendar (blog posts, social media planning)
- Email drip campaigns and marketing sequences
- Mapping out customer journeys
- SEO content strategy
- Automated workflows and content batching

Because she is also a web developer, she has a good understanding of the anatomy of a website and where content can be used most effectively to meet goals.

Specialties

As a content strategist, Twila specializes in the following areas:

- Website content for various pages
- Website banners and headers
- Editorial calendars for blogs, articles, and social media
- SEO for content marketing
- Landing, sales, and squeeze pages
- Email sequences, drip campaigns, and automated marketing
- Customer Journey Mapping
- Content marketing in general
- Creating compelling brand stories

 

This strategist does not have any industry experience listed on their profile.

 

This strategist does not have any industry experience listed on their profile.

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