AI Content Wizard – Meet your AI content strategic assistant. Try it now!
Helping High Tech Start-Ups, B2B and B2C Software Companies, and Clean Technology Developers Bootstrap Their Content Marketing Strategies
Daniel is most happy working with companies who thirst for a greater reach and better results from their product and content marketing strategies. However, he has some specific talents that may help your focus on Daniel as your next strategist.
1. Content Marketing Strategy: Finding a good copywriter can be complex, challenging, and confusing. Not to mention it can take time vetting out, reviewing samples, and deciding if the copywriter you’re considering is any good. It’s a constant battle. Mature content marketing, email campaigns, and digital marketing strategies require a lot of great content. Not to mention, a copywriter that know what they’re doing.
2. User Experience Design: Designing digital products by placing the end user at the center of the entire design process is what Daniel does. He leads user and client interviews, collects and analyzes product data to determine feasibility. He creates personas, task scenarios, navigation, and content taxonomies. He wireframes and prototypes the product with various levels of field study or usability testing to ensure ease of use.
3. Sales & Digital Marketing: Providing the planning, leadership, and management across departments to ensure that the strategies, systems, goals, objectives, and tactics are in place to meet and exceed revenue goals is what Daniel does. He leverages a range of product marketing strategies. Thinking creatively comes naturally to Daniel as does a deep interest in what motivates prospects to become repeat customers.
4. Digital Product Management: Daniel utilizes techniques and tools to research, document, plan, and manage the creation, marketing, and revenue generation of digital products. He identifies the needs of the customers and translates these into engaging features. He works with many product stakeholders from across diverse perspectives to act as the “universal translator” driving the big picture vision down to the execution of a sprint with the development teams.
Daniel’s Philosophy is Extremely Simple
Outsource the things you want to innovate, disrupt, don’t have time for, or lack these skills within your current team. This approach enables you to focus your energy on the aspects of your business you are passionate about.
Daniel is committed to developing long-term relationships. He takes true satisfaction in, not only creating great content, but also in fully integrating his innovative content marketing strategies and creative thinking into your organization’s content marketing strategies.
Boosting Revenues with Effective Content Marketing Strategies
As a Marketing Director, Demand Manager, Content Manager, Chief Revenue Officer, or whatever your title may be… If you’re putting off aspects of your content marketing plans due to resourcing constraints or team skillsets, you’re doing a disservice to your business.
Daniel’s full package of copywriting and strategy services will produce a content marketing campaign that produces predictable revenue with a systematic approach . We will pull in the marketing assets you already have within your company and combine them with what you may need to outsource.
Coaches Trainers, Thought-Leaders, and Industry Experts
If you’ve ever written a book, given a presentation, or consider yourself an expert in something that you know enough about to train someone else, Daniel would love to help you gain the exposure you deserve.
Daniel partners and networks with industry experts in various fields so that he can tackle any and all of content marketing needs. This gives you, the brilliant thinkers, experts, and trainers, more time to teach while Daniel takes care of content and strategy creation.
Clean and High Tech Companies
Daniel excels at working with those companies who make clean technology their focus. By clean tech, he’s referring to companies that deal with services, products, software, or other technology that drives environmental improvements and social responsibility.
These companies are an asset both to the environment and their respective industries. Daniel really appreciates the opportunity to help them thrive and reach their goals. He hopes that you are indeed one of these companies.
Daniel foresees an extremely bright future for the clean-tech industry. The signs are everywhere. The problems are clear. The solutions are coming on fast and the funding is furious.
Renewable Energy: Solar, Wind, and Water Resources
Renewable energy is a major growth industry. Daniel first got involved in solar back in 2006. Boy, he certainly has experienced changes in consumer awareness and industry expansion. We are nowhere finished yet. Actually, we are just getting started.
As the World realizes the importance of renewable energy, there’s nothing but growth and expansion ahead. Daniel cherishes the opportunity to work with these innovative companies who want to help bring a better future to us all.
Digital Products, Software, and Agile Development
Daniel has worked across user experience design, product management, and agile software delivery for over 20 years. He’s well-versed in high tech, web, cloud, and SaaS technologies.
Daniel’s strategies ensure client success by:
• Producing excellent content that your prospects love consuming,
• Optimizing sales funnels for high conversion rates,
• Reducing the gap between product marketing and potential buyers,
• Improving customer service through increased value and support,
• Adding to market alignment, communication, and performance,
• Leveraging experts, content marketing, and value optimization to improve your bottom line, and
• Ensuring your product and content marketing programs deliver.
Daniel can start helping you and your content marketing efforts reach their full revenue potential. Contact Daniel to learn more or to discuss your project needs.
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Daniel S. had a deep level of understanding and what it takes to move web development projects through all the necessary workflow. From creating simple hobby websites to enterprise platforms that are the cornerstone of fortune 100 companies, Daniel has live Internet technologies for his whole career. His team once developed 75 website is just over 45 days for a client contract. Now, that is true teamwork and efficient workflows.
Daniel S. has a broad base of marketing and in particular digital marketing experience. Through existing project work for my own efforts or those of his clients, Daniel has worked on digital marketing campaigns for 15 years or more. Some strategies and tactics have changed over the years. The one aspect of digital marketing that is certainly not slowing down - the pace of change and domains of understanding are increasing. No longer can a digital marketer only know one thing or another about marketing. Now one must understand a very broad base from strategy, to content marketing, to analytics, to product creation, to email marketing, and much more, while also being very deep in ones knowledge and proficiency in specific skills such as copywriting and content marketing strategy execution.
Daniel S. has experience with software planning, design, and development from the days of locally operated desktop applications to the cloud-hosted, shared applications of today. Mixing in skills related to business analysis, user experience design, agile product delivery, and copywriting, Daniel understands the ins and outs of enterprise software development.
Daniel S. has experience working on large, enterprise Software as a Service (SaaS) products. In 20 years, we have experienced many changes and truly amazing innovations in the technology of the Internet and the delivery of digital products. Nothing as amazing as the era of Cloud-Computing and distributed websites and applications. Putting data to the cloud, crowdsourcing your development, and having a completely Global, virtual team are just the nature of building digital products now. Daniel has lived through the time of desktop software applications to the cloud-managed infrastructures of today.
Daniel S. experience in search marketing involves many years in user experience design and website development. The effective plan and execution of a search marketing strategy takes time to execute and an eye on the long term objectives. Once in place and funded, search marketing and the resultant organic rankings for your company's content can pay for themselves over and over again for years to come.
Daniel S. work experience and personal interest brought him through all manners of high tech related projects. Clients building SaaS platforms to manage greenhouse gases and enterprise energy usage to hardware interfaces to control equipment at the touch of a button, are all pieces of Daniel's background. Generally, interested in all manner of high tech, he was also part of the team who created a completely self-tighten shoe. Just slip it on, tilt your toe up, and pull backwards on your heel. The shoe would tighten itself.
Daniel S. comes to the mobile application development space from a user experience and product management perspectives. Having managed teams of product, UXD, and agile delivery teams to develop and deploy large, enterprise mobile apps, Daniel understands how to move the work through the agile development process. Less focused on copywriting and more on helping to create apps, Daniel's understanding of these inner workings will no doubt lead to content that instructs, inspires, and persuades prospects should they be interested in a companies mobile product or related services.
Article is a content type focused more on topic research, information aggregation, and presentation of facts and figures to educate or inform the prospect.
Blog post is a content type focused on entertaining, conversational in tone, or opinion-based in the presentation. Blog posts are usually less formal than their cousins the article, yet they have a very strategic place in all content marketing strategies.
Ebooks are a content type that is longer in length, similar to a white paper, but yet different in the formality and level of research dedicated to the content creation. Ebooks leverage storytelling and other engagement tactics to weave educational, instructional, or entertaining content around a core product or service offering. Delivered in a digital format, ebooks are distributed widely across the Internet, sometimes for free and often packaged into a robust content marketing strategy.
Email copy is a content type that leverages the personal, one-on-one nature of email to connect more directly with prospects and customers. Leveraged correctly, email copy can become an automated machine that nurtures, sells, and supports prospects and customers completely in the background while a company focuses on activities that require human interactions.
Press release is a content type that adheres to a more formal structure related to journalism or the announcement of a product offering, company achievement, or some other newsworthy information. Not as use in digital marketing strategies today, they do still have great importance to a well rounded backlinking strategy from high authority websites.
Web page is a content type delivered online within a website for the specific purpose of bringing awareness of a product or service offering to the attention of a prospect. They are educational or informational in nature. They have the objective of capturing attention enough to move the prospect along the customer value journey a step or two by engaging attention or convert a prospect into a lead via the use of a ethical bribe.
White paper is a content type that has 10 to 15 pages and a word count around 5,000. White papers are well researched and contributed to by a cross-section of a company. They are a key sales tool to help educate prospects on the challenges they face while drawing a direct connection to a product or service a company offers.
Facebook post is a content type delivered via Facebook as a quick comment or post in a persons personal stream or as a longer piece as a company update. Facebook posts can be educational, entertaining, informal, or formal in nature. A company can leverage Facebook posts as sponsored content to drive awareness to a content marketing effort. Often Facebook advertising and the sponsoring of an existing post is the fastest way to drive awareness to your company, brand, content, or product and services.
Video scripts is a content type focused on putting to words the delivery of a presentation, video training, or other on-camera piece of content. Video scripts are usually delivered via a teleprompter so that the presenter has written queues, details written down, and a well-defined structure to follow during their on screen time. A good video script can mean the different between a viral video and a horrible flop.
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