Rene's experience as a news reporter and web editor before moving into digital and social media and public relations gives her a well-rounded skill set to understand and strategize full-funnel marketing programs.
She's sharpened many skills throughout her career, such as quick research and comprehension, technical digital skills, and leadership aptitude. In contrast, her writing experience – digital marketing – blogging – social media – influencer management – SEO – advertising enables her to collaborate effectively across platforms and teams. This background allows her to understand and develop thoughtful, comprehensive strategies, no matter the goal or organization.