Shire has the following specialties:
*Email marketing strategy and planning
*Complete digital strategy
*Paid search strategy
*Paid social strategy
*Content marketing strategy - both social and
*SEO-optimized copywriting
She has worked with clients in various industries including (but not limited to):
*logistics and transportation
*blogging/bloggers
*lifestyle
*non-profit
*travel
*parenting
*e-commerce - many different types
*SaaS
*B2B - various
Shire is an avid reader and loves many types of books. She also enjoys cooking, gardening, and sailing. She reads documentaries, science fiction, true crime, and fantasy. In her spare time, she writes science fiction short stories and keeps a parenting and lifestyle blog. She's also interested in languages and travel and hopes to travel the world.
Shire has planned content and strategy for pediatricians, alternative medicine specialists, and chiropractors. She has helped plan both text and video content for these practices.
Shire has planned email, website, and social media content for e-course providers, coaches, and other educational businesses. She has chosen posting themes and assisted in the planning of blog content too.
Shire has extensive experience with blog posts, including
* planning blog content calendars
* keyword research
* competitive analysis
Some of the industries she's worked with are:
* medical
* marketing
* SaaS
* lifestyle
* travel
* parenting
* education/e-courses