Richard's interests include bicycling, photography, and writing poetry.
Local and regional nonprofits and social service agencies have had content and brand messaging have been a major part of his client base for over 3 decades. He believes that communicating the mission of a nonprofit is mandatory in every marketing endeavor if that entity is to successfully serve its clients and the community.
Richard has provided many of this country's leading manufacturing and industrial company with branding and messaging that has allowed them to stand out from competitors. Clients include Gasser Chair, Warren Fabricating and Machining, Brilex Industries, Commercial Metal Forming, Compco Industries,and ILSCO Extrusions.
Richard has written copy and brand messaging for both the B2B and B2C sectors--online ads, print ads, and billboards. His strength lies in building consistent, impactful content that contains the StoryBrand principles of focusing on the customer and a call to action. He believes that bold headlines and terse bullets are more effective than a wordy prose style.
Richard believes hat People DO NOT BUY PRODUCTS OR SERVICES. They buy RELATIONSHIPS, STORIES, and MAGIC.
As a STORYTELLER...a BRAND STORYTELLER. He has been creating magic for clients for over 3 decades!
He has many years of copywriting experience for every possible media including blogs, whitepapers, social media, print collateral, industry pub articles, and websites. B
He is a major proponent of the 7 StoryBrand Principles, which include driving home benefits to the customer rather than a focus on capacities/products/services; and an engaging call-to-action!