Managing a professional life and family life requires a keen ability to manage schedules and stay organized while meeting deadlines and also the ability to whip up home cooked meal that keeps everyone happy.
Lisa is the proud mom of 4 children. Her older 2 are in college currently studying music performance and broadcast journalism and her younger two teenagers are active in gymnastics, cheer leading and dance.
Lisa is an avid fan of the Kansas City Royals. During the season you will find her family in tune to games most evenings. She is a home gardener and spends a significant amount of her time outside with her tomatoes and peppers.
Lisa spent over 13 years in the casino entertainment industry focusing on guest experience as it related to revenue in the organization.
She specifically worked directly within the Player Development sector to identify the most loyal and profitable players and develop strategies to move more of the entertainment wallet away from competitors. Her focuses were on casino marketing, but she was also involved in the day to day operations within the hotel, the restaurant outlets, retail and gaming operations.
She was part of the opening and re-branding teams for over 13 casinos across the country and worked directly with the operations teams to ensure that the customer experience was on point from the time the guest entered the parking area till they left at the end of their stay.
The education sector is one that requires developing a relationship built on trust, messaging and follow through. At a bare minimum a prospective student is looking for the opportunity to better them selves, their family and and their community. It is imperative to ensure that they are receiving all of the the necessary components in their vernacular to make an informed decision.
Lisa spent over 13 years in the casino entertainment industry focusing on guest experience as it related to revenue in the organization.
She specifically worked directly within the Player Development sector to identify the most loyal and profitable players and develop strategies to move more of the entertainment wallet away from competitors. Her focuses were on casino marketing, but she was also involved in the day to day operations within the hotel, the restaurant outlets, retail and gaming operations.
She was part of the opening and re-branding teams for over 13 casinos across the country and worked directly with the operations teams to ensure that the customer experience was on point from the time the guest entered the parking area till they left at the end of their stay.
The career training sector is one that requires developing a relationship built on trust, messaging and follow through. At a bare minimum a prospective student is looking for the opportunity to better them selves, their family and and their community. It is imperative to ensure that they are receiving all of the the necessary components in their vernacular to make an informed decision.
Lisa spent over 13 years in the casino entertainment industry focusing on guest experience as it related to revenue in the organization.
She specifically worked directly within the Player Development sector to identify the most loyal and profitable players and develop strategies to move more of the entertainment wallet away from competitors. Her focuses were on casino marketing, but she was also involved in the day to day operations within the hotel, the restaurant outlets, retail and gaming operations.
She was part of the opening and re-branding teams for over 13 casinos across the country and worked directly with the operations teams to ensure that the customer experience was on point from the time the guest entered the parking area till they left at the end of their stay.
Lisa spent over 13 years in the casino entertainment industry focusing on guest experience as it related to revenue in the organization.
She specifically worked directly within the Player Development sector to identify the most loyal and profitable players and develop strategies to move more of the entertainment wallet away from competitors. Her focuses were on casino marketing, but she was also involved in the day to day operations within the hotel, the restaurant outlets, retail and gaming operations.
She was part of the opening and re-branding teams for over 13 casinos across the country and worked directly with the operations teams to ensure that the customer experience was on point from the time the guest entered the parking area till they left at the end of their stay.
Lisa has served in both executive leadership and creative capacities for multiple non profit organizations. She has been instrumental in planning and implementing fund raising campaigns, volunteer outreach, events, community awareness projects and volunteer efforts.
Websites should be designed to be living and ever changing environments focused on providing the right amount
of knowledge for a prospective customer to make an informed decision prior to completing the interest form.
The practice of fine tuning the consumer journey is known as Conversion Rate Optimization.
With a bulk of early funnel leads coming in from a range of sources, the team ran an ongoing lead nurture email series designed to convert early funnel leads into enrolled students.
The client opted to revise the lead nurture series in to better align with the Admission process and communication touch points a potential student may receive through the enrollment process in hopes of converting more early funnel leads into starts.
As the marketing costs of acquisition of new business continue to rise - it is imperative to increase the efforts in increasing the allocation of referrals and repeat business.
In order to build brand loyalty that earns the trust of a consumer to return or to recommend, it's important to stay connected with them in more ways than just asking for something. You need to incorporate the brand with their lifestyle so that they have no need to look anywhere else.
Radio spots - both in broadcast and digital, provide an opportunity in one minute or less to connect the listener with your brand, your message and an offer. It is imperative the the content is quick, sharp and creates a bookmark with the listener that sparks them to take action at a later time.
Success in radio advertising is no longer measured by direct response, it is measure in tandem with brand search analytics and the use of micro sites or landing pages.