Cecilia has never met a dog that she hasn't wanted to pet. She's turned this passion for animals into a local small business where she connects local pet owners with loving pet sitters in her community. Besides loving on her two rescue pups, you'll most likely find Cecilia on her bike exploring new restaurants and exhibitions in Washington, DC.
Cecilia has worked extensively with nonprofit organizations in the business aviation and media/entertainment industries on marketing strategies to increase attendance numbers at their numerous events. From email marketing to direct mail, she has done it all to increase the bottom line and ensure that the best messaging gets to the right audience.
Cecilia has written copy for numerous professional educational events to help encourage attendees to attend. From email marketing to web copy, she has experience with different mediums and knows how to effectively express ideas to this audience.
Cecilia has written copy and created marketing strategies for numerous business aviation tax events. These events range from highly technical seminars that discuss the implications for the business aviation industry on the new tax reform legislation to general sessions about overall business aircraft ownership.
Cecilia is a co-founder of a local dog walking company in Washington, DC, and helps run their marketing platforms. Through her love of animals and entrepreneurial spirit, she makes compelling content to help acquire customers and brand recognition.
Cecilia has created and implemented numerous email marketing strategies for all 9 conferences and seminars at a business aviation trade association. Each email campaign typically has 4-7 emails that Cecilia sources content and writes to promote the program schedule, speakers and any new features. While Cecilia primarily works on attendee acquisition email copy, she has also written copy for the exhibit sales team.
Cecilia has worked with designers to concept banner ads for websites, newsletters and paid digital advertising. She makes sure banner ads are effective by having strong call to actions that are relevant and target audiences and ensures that specifications are met for optimal viewing.
Cecilia has produced attendee and exhibitor brochures/postcards print materials for all the conferences and seminars at an association that targeted business aviation professionals. From initial copy writing and working with designers on layout to sourcing vendors for printing and mail houses, Cecilia has done it all when it comes to producing marketing brochure pieces.
Cecilia plans and produces at least one direct mail piece for the 9 conferences and seminars that she manages at a business aviation trade association. From copy development to sourcing vendors, she ensures that the final product that is received by prospects is of the highest quality.
Cecilia created landing pages for all 9 conferences and seminars for a business aviation trade association. These event landing pages include introductory copy about the event, a destination page with information sourced from visitors bureaus from the host city, a hotel/travel page and a program schedule. For specific paid digital advertising efforts, Cecilia creates a dedicated landing page to speak directly to the target audience.
Cecilia has worked with animators to produce an explanatory video that educated exhibitors on the marketing assets that are provided to them in order to promote their presence at a regional event. From concepting to script development, Cecilia made sure that the final product was easy to understand and stayed within budget.