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Christina enjoys spending time at her cottage on Lake Erie with her family and her dog Monty. She is an avid reader with a goal of reading 52 new books each year. She enjoys exploring new places, meeting new people, and creating new adventures. Christina also loves sitting down with a hot cup of coffee and great friends, sharing her unique life stories and making people laugh.
Christina has over 15 years of business experience. She has completed thousands of projects successfully. She has extensive experience in projects relating to management, leadership, sales, marketing, human resources, training, organizational effectiveness, workflow efficiencies, data organization and content strategy.
Christina has worked in a career/human resources industry for over 12 years. She has developed application processes, hiring guidelines, interview questions and techniques, HR information system management, payroll processes, resume development, and career coaching and training. She has worked with businesses to help them streamline their hiring processes and develop career progression programs. She has developed hundreds of career related training classes. She has worked with employers to increase employee engagement and effectives of their employees. She routinely provides coaching to management and leadership level individuals, guiding them through employee challenges and conflicts.
Christina has worked with hundreds of manufacturing clients in her 15 years in business. She has worked with some of the largest automotive manufacturers in the world, as well as their suppliers. She has worked with start-up manufactures as well as many Fortune 500 companies and everything in between.
Christina has assisted several non-profit organizations in creating marketing brochures, writing grants, creating web content, developing job descriptions and employee handbooks, as well as writing training for employees. She has also assisted non-profits in creating strategies for growth and improved organizational effectiveness.
Christina also has extensive experience working with retailers, both large and small.
Christina has written, developed, scripted, and delivered hundreds of presentations in her 15 years in business. Her presentations are customized and unique; each presentation is customized for the situation, industry, customer, etc. She creates engaging, unique presentations that have received accolades from prospective customers and secured millions in new business for her customers.
Christina has developed hundreds of product descriptions for customers. She has also edited and rewritten hundreds of existing descriptions. She has developed creative ways to describe products that help customers create a competitive advantage in their industry.
Christina has extensive experience in development of brochures for customers. An eye-catching, engaging, informative marketing brochure is essential for business development. Christina emphasizes to her customers that a marketing/information brochure is the first introduction a potential customer may have with your organization; a great first impression is essential for securing that business partnership.
Christina was a pioneer in introducing her employer to social media including Facebook, Twitter, and LinkedIn. Christina understands the importance of setting your business apart and creating a strong, identifiable, consistent brand. She helps companies realize their competitive advantage and spread awareness via social media.
Christina has a broad range of experience in writing proposals and responding to Request for Information (RFI), Request for Quote (RFQ), and Request for Proposal (RFP) inquiries. She has the ability to learn about her customer and quickly garner the essential information needed create a competitive, unique, comprehensive proposal. Her success rate in securing business from proposals is outstanding. She has received accolades from customers stating they "have never received such a well written, innovative, idea laden proposal".
Christina has developed numerous advertisements in her 15 years in business. She has an innate ability to understand and convey what would make a product or service attractive to a consumer or business.
Christina routinely creates blog posts for her employer and customers. She has a unique voice and a compelling way of writing to engage readers in her blog posts.
Christina introduced the idea of creating newsletters to her long standing employer. She developed newsletters for the internal staff, the employees working externally, as well as the customers utilizing the companies services. Each newsletter has a unique strategy and feel. Christina includes content that drives the audience to take action or share the information with others.
Christina knows that a well-crafted email is essential for getting the attention of the audience. She has created emails for everything from automatic responses to website inquiries to sales and marketing campaigns.
Christina is very experienced in creating data sheets for various industries and customers. Her data sheets have a consistent set-up, include visuals, and are organized for easy reference.
For the past several years, Christina has been writing the species delivered by her CEO at the annual company meeting and any outside speaking events.
Christina has helped many organizations write content and organize their web pages. She is outstanding in organizing the content for an easy, user friendly customer interface.
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