When not working, Laura can be found with her horse Fezzik, an enormous Percheron Thoroughbred cross. She also spends an inordinate amount of time cooking and baking. She also writes for horsenetwork on a variety of equestrian related topics.
Laura has been in the software industry since the 90's technology ranges from digital video editing, to speech recognition, developer tools to web performance.
Laura is a current contributor to a site dedicated to horse related topics and has had articles published in equestrian related magazines.
Laura has written everything from customer testimonials, to architecture white papers, opinion pieces to industry articles. She writes and edit video scripts and produces videos, webinars, podcasts. With a background in professional video production, she can produce materials in almost any format- what matters is the message
Laura has written probably thousands of emails over the years. Email is a very effective marketing technique. and She has created the copy for integrated campaigns, webinar invitations, product introductions, trial offers, sales teams, and all manner of pipeline content.
Responsible for blog on web performance management for SmartBear Software. Wrote on a variety of industry topics and worked with in house experts to create additional content.
As a product manager for over 20 years, it was always Laura's responsibility to create the data sheets for her products.
Laura has been involved with product introductions for over two decades, each introduction has necessitated a press release. She has both written and edited press releases as well as worked with PR professionals to craft the correct message.
Published a number of eBooks - as they became the preferred item to white papers. Shorter content pieces with more graphics work.