AI Content Wizard – Meet your AI content strategic assistant. Try it now!
Sarah is a voracious world traveller and is happiest when she is ridiculously far out of her comfort zone. Eating insect larva in Burma—yes, please! Sleeping in the cloud forests of Costa Rica—absolutely. Sipping camel’s milk in Abu Dhabi—a must.
When not traveling, she seeks out new experiences close to home and has found volunteering in refugee communities to be one of the most fulfilling aspects of her life. She writes fiction and tries to sew occasionally. Sarah is also an amateur foodie with a long-time crush on Anthony Bourdain.
As a lead interactive producer for the Walt Disney Company, Sarah researched, developed, launched, and maintained digital content for the tween audience (ages 8-12). She wrote television scripts for Disney Channel, built interactive products, and created the brand for Disney's Friends for Change.
Prior to Disney, Sarah was a web copywriter for PBS, Rodale, and the Discovery Channel. And long, long ago, she got her start in children's picture book publishing.
Sarah was initially drawn to the non-profit sector when she developed and launched Disney's Friends for Change, which paired nonprofits with Disney stars to bring greater awareness to kids and families about social change initiatives. Since 2012, she has provided content strategy for projects funded by the Knight Foundation, Ford Foundation, Open Society Foundations, National Institutes of Health, Tribeca, Sundance, Google, and more.
As a current PhD student in Community Health Education, developing non-profit communication strategies are Sarah's favorite projects.
Sarah created the editorial and marketing strategies for Coach by Cigna, a customized global health and wellness mobile app. Supervising a team of five content producers, Sarah led the charge in developing 11 programs, in conjunction with Samsung, to focus on better lifestyle choices in the areas of Exercise, Food, Stress, Sleep, and Weight. The programs were then transcreated in 9 languages and localized for 13 countries.
Marketing strategies included a cross-platform approach spanning the web, social media, print, and television.
Sarah has five years of experience working in the tween (ages 8-12) market as a lead interactive producer for the Walt Disney Company. She also completed a few projects for the preschool demographic (ages 3-5).
Sarah's expertise is in digital, social, and mobile content strategy. She has worked on an array of projects to conceptualize new products, build out virtual worlds with cross-platform connections to the Nintendo DS, produce TV commercials for Disney Channel, and launch international social change movements to name a few. She has a soft spot for non-profits as she is also a PhD student in Community Health Education with a focus on social justice initiatives.
Sarah can help to:
• Plan and execute media plans across digital, mobile, and social channels
• Perform competitive content and platform analysis
• Cultivate insights through data and trending analysis
• Make content recommendations to fill strategic gaps
• Develop editorial style guides
• Provide input on content management system design and use
• Drive all digital aspects of the content calendar for strategic focus
Sarah was a writer, producer, and strategist for Disney’s Friends for Change, a cross-platform movement that inspires kids and their friends to make a difference. From 2009-2011, she was responsible for developing the brand, writing the scripts for the Disney Channel PSAs, and producing the interactive experience.
The program, which features Disney’s biggest stars including Selena Gomez, Miley Cyrus, the Jonas Brothers, and Demi Lovato, makes the most of Disney’s media reach and unique connection with kids and families. Additionally, Sarah worked on Disney's first original series for YouTube, Rule the Mix, by providing content direction notes and script revisions.
Sarah created the editorial and marketing strategies for Coach by Cigna, a customized global health and wellness mobile app. Supervising a team of five content producers, Sarah led the charge in developing 11 programs, in conjunction with Samsung, to focus on better lifestyle choices in the areas of Exercise, Food, Stress, Sleep, and Weight. The programs were then transcreated in 9 languages and localized for 13 countries.
Additionally, Sarah was the strategist for the Promise Tracker app to extend the audience engagement of the American Promise documentary and the Question Bridge: Black Males app to seamlessly integrate video uploads to the corresponding web experience.
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