In her (rare) free time, Kara enjoys writing children's fiction, watching movies with her family, laughing, and enjoying the Florida sunshine. A recent transplant from Connecticut, she looks forward to never raking leaves or shoveling snow again!
Kara has helped a variety of startups and small businesses grow search traffic and lead conversions through print and digital content plans.
Kara has coordinated and executed marketing strategy for corporate marketing departments and internal creative agencies. A believer in lifelong learning, Kara stays current on content marketing best practices and maintains HubSpot Inbound Marketing certification.
Kara is skilled at approaching website content with your target audience's persona in mind. She can help you determine the key messaging that will accomplish the goal you have for each page.
Kara is experienced writing drip and trigger emails targeted at converting leads and prospects in various stages of the sales cycle. She can also help you develop lead nurturing and customer loyalty and engagement programs.