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Casey J
Content Strategist #46062
Joined 5/5/2016
6 Star Rating
1,116 Projects
Casey believes that the best marketing communications start with strategic thinking and listening. He uses a system thinking approach to help businesses create adaptive content strategies that can thrive in a rapidly changing environment. Casey works closely with leaders and influencers in organizations to help them clarify, deepen and articulate their respective organization's

*truthful story (vision, mission, and culture)
*target audiences and target audiences' needs
*messaging

Casey then works with these organizations to determine what content their audience wants to see and when, where and how they want to see it. Finally, he helps the organization plan, develop, manage, promote, test, analyze/report, and optimize their content to constantly improve it and to develop the capacities they need to support it.

Casey's content strategy approach is informed by over ten years of executive sales and marketing experience (online and offline) and over 15 years of experience in education consulting, professional development and classroom teaching. He has led small to large companies to increasing their market share, revenues and profits; and he has led school districts, schools, teachers and students to achieving key educational outcomes.
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Real Estate
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