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Marina is a certified Integrative Nutrition health coach. She enjoys helping clients feel their best through food & lifestyle changes by tailoring individualized wellness programs to meet her clients' needs.
Marina tells all her clients - you simply cannot engineer virality. But you can create a successful conversion-focused marketing strategy by creating content from the needs of the visitors - not the business.
In the technology space, what is often missing is the brand’s unique perspective.
Real estate is a media rich industry that has long used images to drive home sales. But having great photos on a website won’t guarantee a sale or even get prospective homeowners in the door. The key is to use content marketing and social media to nurture your leads. Prospective buyers may start searching 12 or 18 months out. They want an agent they can trust. Today, this trust is built just as much through content as it is through referrals and reviews.
The arc of your buyer’s journey is like the arc of a story. Each buyer, each story is unique. There is no one-size-fits-all model of the journey.
But that doesn’t mean you shouldn’t use buyer journey models to optimize your content marketing. The right model for your buyer’s journey adds tremendous clarity and insight to your content marketing strategy.
Unfortunately, PR has gotten a bad rap at times because professionals have historically relied on “soft” metrics such as placements, impressions, and ad equivalency to create the perception of value. They have failed to connect actions to outcomes, and clearly demonstrate how PR activities impact key performance indicators (KPIs) that are relevant to the C-suite.
But, times are changing, and modern PR pros are becoming adept at building strategies that have an undeniable impact on expanding reach, driving website traffic, generating leads, increasing sales conversions, and enhancing customer loyalty.
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