When Valerie isn't working, you can find her in the kitchen whipping up healthy takes on classic comfort foods or enjoying the great outdoors - whether that be a round of golf, gardening or playing catch.
I worked in marketing the last 9+ years, 6 of those have been in higher education marketing. I have a background in 100% online education, for-profit education, community colleges, trade schools, and teaching theory.
I also was an adjunct instructor of communication courses at several higher education institutions.
I worked in higher education marketing for 7+ years with a focus on career placement outcomes. I have a passion to help people prepare for the job hunt, interviewing and taking their career to the next level through actionable techniques and practices beyond common sense ideas.
I directed content strategy/creation for a group of 16 health care colleges with 30+ degree programs and wrote on a variety of health topics including (but not limited to) healthy living, health care careers, health care industry/trends and interviews with health subject matter experts/influencers.
I have 9+ years of marketing experience, most recently as a Director of Social Strategy for a creative agency in Kansas City. While there, one of my main clients was a national real estate education platform with an emphasis on content/resources.
Having been in marketing for the last 9+ years, I understand the trends, challenges, opportunities and common missteps that most marketers make. I enjoy researching current best practices and channeling those into actionable recommendations that help make other marketers more strategic and more confident in their craft.
Valerie has 9+ years of experience in social strategy, post creation, measuring and analyzing social performance and growing brands.
She Increased revenue approx. $1.1M in FY2017 over the previous year with the social action plan she put in place. Valerie knows how to create compelling copy that stops the scroll and engages audiences to want more.
Writing for twitter is a different kind of writing. Valerie understands how to work within a character count while still adding relevant hashtags, proper tagging, urls and value for clients. She has managed social media strategy for the last 9+ years, most recently as a Director of Social Strategy at an agency in Kansas City, MO.
Valerie has been a marketing professional for 9+ years and has experience with various lengths and topics for article writing. She understands the difference between writing for print and writing for digital and takes that into account when crafting original, relatable content.
Valerie has 9+ years of blog ideation, creating and editing experience. She writes with the reader in mind, while also focusing on up-to-date SEO tactics and driving traffic/results. Valerie understands that with a limited attention span, capturing interest with the first five seconds is critical.
Her writing is clean, yet engaging and provides a clear roadmap/understanding of the value-added to the reader.
Valerie was Brand Engagement Manager for a group of 16 health care colleges and managed the public relations efforts/external communication strategy that led to exposure in publications like the Denver Post, the Kansas City Star and the Tampa Bay Times.
Her experience coupled with her background as a former journalist means she knows what reporters are looking for in a press release that gains momentum and produces coverage.
Valerie was managing director/editor for an alumni newsletter/magazine with a circulation of 35,000+. She was responsible for strategizing all the content, contacting the cover stories, managing guest contributors and writers and editing the final product.
Valerie has extensive experience creating white papers on a variety of topics. She has a knack for taking technical writing and keeping its integrity while making the content interesting to read.
She's developed ideas for white papers and ebooks and is comfortable working with much or little direction.