Cindy L
Strategist #24119
Joined 12/14/2017
6 Star Rating
7,010 Projects
We have entered a unique dynamic of shift where transformational change is altering our communications. While it is critical to adjust to dynamic algorithms, at the same time we must also be willing to experiment with our strategic methods and means of delivery. The scope and range of interactive tools grow rapidly. The fragmenting of social media, like television, is inevitable. It is through a heightened understanding of consumer trends, client needs, business goals, and intention that we successfully refine strategy.

Cindy has deep evolution experience in the development of unique key message strategies that create enduring personal connections. Throughout her career, she has worked in public relations, social media, employee engagement, brand development, brand management, crisis management, and change communications.

Cindy has worked in both B-2-B and B-2-C markets with large, mid-size, small, and start-up companies, products, and services, tactical and digital.

Her focus over the past five years has been in content development for the improved visibility or redeployment of websites with the specific goal of improving domain authority. Her comprehensive strategy includes content improvement (sometimes site relaunch) as well as social media, blogging, and direct marketing. Cross-promotion may often include local market tactics when appropriate.

In addition, Cindy has worked with clients to help them shift marketing goals during the pandemic, meet domestic supply chain needs, enter medical marijuana communications channels, mitigate political ethics issues, improve employee engagement, assist culture and paradigm shift, and establish leadership in the market.

Cindy is a published author and award-winning writer, marketer, and digital artist who graduated cum laude from the University of St. Thomas in Houston with a bachelor of liberal arts degree in communication.

Cindy has worked for Shell Oil, BP, McDermott, B&W, U.S. Navy, Pennzoil, Jiffy Lube, Technip, Chevron, ExxonMobil, Second Life, Linden Labs, Sky Orthodontics, Seth Ingram Performance Horses, Oceanic Butler, R360 Environmental Services, Total Safety, Manhattan Resources, YoHo Adventures, Tekapo Adventures, New Zealand Single Track Adventures, ArtCar Brand, WorldPoint, Precision Electronic Glass, Feedwind, Invisible Disabilities Association, American Heart Association, Naba Dental, Medtractions, C-Suite Network, Axis Pipeline, Nephros, PureColor, ShutterPulse, Photographypla.net, PlusFriends, Halliburton, IMG Sports, Ironside McDonald Intellectual Property, EvenAtom, eRoad, Luxe Appearance, Barbauld Agency, Bethel University, Fireplace Warehouse, Manuka Health.
Other
Blog Post
Brochure
Medical
Mobile Content
Auto
Book
Technology
Banner Ad
Direct Mail
4 More

Specialties

Cindy has advanced experience in science, history, health, environment, legal, adventure travel, safety and rescue training, aerospace, defense, energy, deepwater, pipeline, refinery, chemicals, construction, architecture, engineering, medical, dental, orthodontic, additive manufacturing, lab services, STEM, and game design.

She is an expert in search engine optimization and content development of all types.

Cindy also has experience working with advanced Adobe software editing programs as well as video and film editing, 3-D editing software, and animation.

Cindy is a published author, fiction writer, and poet who enjoys working in the literary field. John McPhee of The New Yorker once described her as "a robust young poet with cerulean eyes and a fervent manner of speaking."

Interests

Cindy Landers is interested in promoting new and unique approaches to cultural change. Do you have a breakthrough idea that you believe will make a difference? Cindy is ready to help.

Passion is what it takes to make a difference and Cindy is all about flipping that switch. Whether it is planting reefs or cleaning oceans, rescuing farms, and feeding people in the process. Communication should come from the heart. When it is real, it really works well for the benefit of all.

Whether your business idea changes your world or the world at large, you can count on Cindy to share your passion and engage in your interest.

Finding the heart of a story is what makes Cindy get up every morning with a smile. In fact, her high school friends in the Florida Keys still call her Sunshine.

As a cub reporter, she took on a story that no one in the newsroom wanted because it was boring and seemed to be a dead end. But she wrote it from the heart and won the Lousiana Press Association award for Best Feature Story. "Everyone has a powerful story to tell," Cindy says, "You will hear it if you listen with your heart."

Education

University of St. Thomas

Energy

5,000 Projects Completed

Cindy worked 25 years in the upstream and downstream energy industry in fabrication, deepwater, refinery, and shale play. She worked as a public relations director and is familiar with all aspects of legal, safety, history, production, human resources, and science of the energy industry domestically and internationally.

Other

209 Projects Completed

Cindy has more than 20 years in the oil and gas industry working in upstream, midstream and downstream developing content strategies for websites, intranet sites, interactive training models, ebooks, company histories, video scripts, engagement strategies, community and environmental policies and strategies, crisis plans, media guides, military subcontractors, and much more.

Since expanding into other markets in 2016 she has written for executive retained recruitment, real estate, medical devices, adventure travel, dental, orthodontics, non-profits, executive training, leadership, branding, CPR, learning development, social security, technology, green products, environmental, safety, and many more.

Technology

50 Projects Completed

Cindy is currently working with the development and maintenance of C-Suite Network, a private subscription-based social network for executives that includes advisory boards, training, councils, television, radio, book club, concierge services, partner offers such as American Express Black, etc. She has worked as the community manager handling content strategy, planning and development.

Auto

48 Projects Completed

Cindy developed a campaign content strategy for marketing communications for Jiffy Lube for 14 years while working for Pennzoil including site content, media content strategies, supporting events, campaigns, and public relations all designed to support the seasonal marketing plan. Did the same for technologies in automotive to support various product launches including Gumout, RainX, and online products such as My Glovebox.

Medical

35 Projects Completed

Press Release

800 Projects Completed

Total Safety was one of the earliest companies to be approved by the FAA for the use of drones to inspect refinery flare stacks onshore in an area normally closed to air traffic of any kind without special permission.

Total Safety joined with ERA, a leading helicopter operator, in July to add this service offshore for oil rigs, pipelines and ships.

Blog Post

300 Projects Completed

Cindy has been writing leadership messages both as a ghost writer and as a blogger for more than a decade. She has written on behalf of CEOs, CFOs, COOs and others leading organizations as well as for leaders.

In addition to corporate PR and Marketing director positions, Cindy has been engaged as a community manager for the first and largest private social network dedicated to C-Suite members from mid-size to Fortune 500 organizations.

She currently writes blogs and handles social media for Manhattan Resources, Yoho Adventures, New Zealand Single Track Adventures, Tekapo Adventures, Sky Orthodontics, ArtCar Brand, Invisible Disabilities, Naba Dental, various realtors and more.

Brochure

300 Projects Completed

Cindy has written many product and corporate brochures over the years for Shell Oil, Pennzoil, Jiffy Lube, BP, the U.S. Navy, Technip, ExxonMobil, Chevron, Axius, RainX and FogX, McDermott, McDermott Shipyards, Babcock and Wilcox, Oceanic Butler, Waste Management, Waste Connections, Hollywood Video, R360, Total Safety, Manhattan Resources, Nephros and more.

Advertisement

88 Projects Completed

Cindy has been assisting company's with billboard, radio, magazine, television and all forms of digital advertising since 1990 writing copy and managing creative and production for McDermott Fabrication for deep-water technologies, for McDermott shipyards for surveillance ship construction, Pennzoil's new products acquisitions including jiffy Lube and Gumout. Cindy was advertising director for Jiffy Lube and managed that relationship with The Richards Group. Cindy also managed the branding of R360, sold to Waste Connections for $1.3 billion in 2012, and the re-branding of Total Safety, an acquisition portfolio of 24 brands in 21 countries.

Other

71 Projects Completed

The Total Safety website and website content strategy were created to simplify the consolidation of 28 safety service companies in 23 countries under one brand. Visitors experience the site through the safety needs of their industry in eight common languages using industrial lingo unique to their region of the world.

Banner Ad

50 Projects Completed

As a means to boost search engine results, maximize leads at trade shows, take advantage of trade newsletters emails and gather contact information, Cindy designed a safety moments app based on OSHA regulatory requirements and categorized by safety needs such as fall protection, gas protection, breathing air needs, confined space safety, etc. She developed the app using at her desktop with an intern writing all of the content and vetting it with safety experts. She then used local talent to develop a slide for each safety moment, allowing the mobile user to order a slide that is sent to their email in exchange for contact information and a title. Cindy then purchased banner adds in most of the industrial trade email newsletters to deliver the free app link in Google and iTunes direct to the desks of team leaders around the world. Cindy also did a YouTube animation video to drive users and used it as well as a scan code in trade show booths at all major trade shows. Total project cost was less than $3k. Helped drive SEO scores for many key words above all competitors. Received several thousand downloads in the first three months and continues to grow.

Direct Mail

50 Projects Completed

Numerous campaigns to launch new B-2-B products in the multi-million dollar plus price range including deepwater platform engineering and fabrication, pipeline engineering, bridge engineering, plant and refinery fire inspection, and turnarounds.

Book

5 Projects Completed

Cindy has published a number of ebooks, guides and library catalog reference entries including A History of Yellow Fever in Louisiana and A History of Harvest Festivals: A 50-Year History of the Louisiana Shrimp and Petrolum Festival.

Cindy's first short ebook was A Look at How Safety Has Evolved in the Oil and Gas Industry. The short history was used for customers in the oil and gas industry in the U.S. and Europe to examine major catastrophes and influences that helped change local regulatory and maritime law impacting oil and gas. This short essay featured early movie captures and links to Jimmy Stewart's movie Thunder Bay and also footage from the Piper Alpha Disaster in the North Sea.

Mobile Content

4 Projects Completed

Several mobile apps designed to connect with both consumers and B-2-B customers.

R360 FieldView allowed customers to see where permits had been issued and how much shale play waste was being transported from a given area to gauge their total drilling costs and planning.

TotalSafety Industrial Safety Moments app allowed field managers to have OSHA based safety moments on hand for field meetings and toolbox talks. Jiffy Lube My GloveBox allowed customers to have access to their vehicle maintenance records on their phones and desktops.

Cindy has worked on the development of two dating apps as well.

View My Full Profile