Leah H
Strategist #21835
Joined 7/7/2017
5 Star Rating
170 Projects
Leah has 6+ years in digital marketing and content strategy roles where she led extensive research, competitive analysis, target audience/persona creation and strategy development. Her expertise in content development includes writing compelling blog posts, articles, eBooks, social media posts, email copy and web pages that align with overarching goals and objectives and encourage engagement.

For the past 6 years, Leah has worked on the agency side with healthcare, pharmaceutical, life sciences, biotechnology, health and wellness and technology clients leading projects for Web Design, SEO, Paid Search, Social Media, Email Marketing and Content Marketing initiatives.
Non Profit
White Paper
eBook
Web Development
Search Marketing
Press Release
Email Copy
Blog Post
Marketing
Technology

Interests

Education

University at Buffalo

New York University

Marketing

35 Projects Completed

Leah's experience includes writing both long and short-form content pieces about various aspects of marketing functions. Her experience ranges from traditional marketing principles to digital marketing fundamentals that ultimately drive business results and growth. Her 8+ years of working in the marketing and advertising industry, plus certifications for inbound marketing mean she’s well-equipped to deliver compelling, relevant content that engages your target audience.

Web Development

15 Projects Completed

Leah has written on the topic of web design and development across various content types.

Search Marketing

15 Projects Completed

Leah has written several pieces on the topic of SEO and SEM in her 8+ years of working in the marketing and advertising industry. Her knowledge of digital marketing fundamentals coupled with content creation skills help her ultimately drive business results and growth. She’s well-equipped to deliver compelling, relevant content that engages and educates your target audience.

Non Profit

10 Projects Completed

Leah's experience volunteering as well as writing for non-profit organizations means she understands the intricacies and delicate nature of this space. In addition to managing public relations efforts, she has also managed website, SEO, and social media initiatives for several organizations.

Technology

5 Projects Completed

Leah has worked with high-tech and software companies on their website, SEO and content marketing strategies to ensure key features and value propositions are quickly and easily understood by potential clients.

Blog Post

30 Projects Completed

Leah’s experience with blog posts includes managing company blogs, content creation, topic generation and planning an editorial calendar for blogs. Her knowledge of copywriting techniques specific to this content type can educate readers, provide clarity on complex topics, improve readability and encourage engagement. Your brand’s tone and personality will be adapted to each blog post ensuring an appropriate deliverable for your audience.

Email Copy

25 Projects Completed

Leah has extensive experience writing copy for email marketing campaigns as well as managing and reporting on the effectiveness of those campaigns. Her HubSpot Email Marketing certification and hands on knowledge means she can create compelling emails according to your buyer personas, goals, contact database segments and buyer lifecycle stage. Whether it's a sales sequence email, marketing email or lead nurturing email, best practices will be applied to ensure brand consistency and conversions.

Press Release

15 Projects Completed

Leah holds a Master’s in Public Relations and Corporate Communications from NYU where she learned from top practitioners in the industry on best practices for writing press releases that adequately convey the story while grabbing the attention of journalists and reporters alike. Her relationships in the industry and experience crafting press releases can give you a leg up and getting your story noticed.

White Paper

10 Projects Completed

Leah's experience includes writing both long and short-form content pieces about various aspects of marketing functions. Her experience ranges from traditional marketing principles to digital marketing fundamentals that ultimately drive business results and growth. Her 8+ years of working in the marketing and advertising industry, plus certifications for inbound marketing mean she’s well-equipped to deliver compelling, relevant content that engages your target audience.

eBook

10 Projects Completed

Leah has created several guides and eBooks that effectively educate readers while keeping their attention. Her knowledge of copywriting techniques specific to this content type can educate readers, provide clarity on complex topics, improve readability and encourage engagement. Your brand’s tone and personality will be adapted to each eBook ensuring an appropriate deliverable for your audience.

View My Full Profile