Byron White of WriterAccess brought innovative ideas and content analytics creativity to a recent meeting of WebInno, a web innovators group in Cambridge, MA.
September 30, 2013, Boston, MA: Byron White, founder, CEO and Chief Idea Officer of WriterAccess, the Boston-based website content provider that matches clients with professional writers, was selected by the Web Innovators Group (WebInno) to present at its recent group gathering. White spoke about advances in content analytics and how to use them to further increase business on the web.
WebInno is an informal gathering of people interested in internet and mobile innovation. White was chosen to be one of the “main dish” speakers on the stage, and made a six minute presentation on the innovative services offered by the WriterAccess online platform. He went through the process of finding professional writers, placing orders, managing the workflow, and the new editorial calendar.
White stated that the WriterAccess editorial calendar is like content planning and optimization on steroids, serving as a home and incubator for client ideas. These ideas can be transformed into orders for writers, fortified with the most effective keywords. WriterAccess has also built a Content Analytics feature right into the calendar to help optimize content and track its performance.
“It was great speaking at WebInno,” stated White. “It’s thrilling to be around a group of people who are constantly looking at different ways of making things work more effectively. We had a great time meeting people, and I think a lot of them are already thinking up new ways of utilizing content marketing.”
Another recent innovation from the website content provider was a new brand design which insures content is created to the client’s exact specifications. White said WriterAccess is continually studying the content marketing process and finding ways to improve the way clients hire a freelance writer.
WriterAccess is an online marketplace connecting customers directly with expert writers. It's a Platform-as-a-Service developed by ideaLaunch, a leading provider of content marketing services and solutions. The company’s mission is to streamline content creation with great writers and editors that all have the passion, expertise and experience needed to help grow a business organically—the content marketing way. Visit the website or call 617-227-8800 for further information.