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WriterAccess Adds API Connection with Shopify Ecommerce Platform

Friday, July 13, 2012

WriterAccess, the online marketplace for website content services, is boosting client ecommerce capabilities by adding an Application Programming Interface (API) connection from the website directly to clients’ Shopify ecommerce platforms. The step is designed to enable small business owners to compete more effectively online by providing quality writing for product descriptions and blogs that not only attracts shoppers but also aids in search engine optimization.

While the Shopify platform makes it easy to build online stores, many online retailers are surprised by the amount of writing required to maintain a successful site. WriterAccess has more than 5,000 professional, accessible writers who can take over this aspect of the client’s business, providing fresh attention-grabbing copy in a time-sensitive environment. Clients simply log onto WriterAccess, provide order details and approve writing submissions. Now those approved assignments can be published directly to the Shopify site without entailing additional time or effort.

“Content rewriting for product descriptions is especially important now that Google’s Panda algorithm is causing so many problems for online retailers,” said WriterAccess founder Byron White. “Even online retailers who post product descriptions directly from their manufacturer find they are getting shut out of Google search results.”

An additional benefit of having a large team of writers easily at hand is that online retailers can provide a constant stream of blog posts to attract consumers and increase search engine rankings. In its ongoing efforts to become the premiere site for matching writers and clients, WriterAccess recently added voice communication capabilities and plans on continuing to expand its capabilities in the months ahead.

WriterAccess is an online marketplace connecting customers directly with expert writers. It's a Platform-as-a-Service developed by ideaLaunch, a leading provider of content marketing services and solutions. The company’s mission is to make it easy to create content with great writers and editors that all have the passion, expertise and experience needed to help grow a business organically—the content marketing way. Further information is available at http://www.WriterAccess.com or 617-227-8800.