Letting Go of the Words

Byron talks copywriting with Ginny Redish, whose titles include copywriter and author. In the interview, Ginny explains that writing is a conversation, and shares the tools on how to make yours successful. She’s written three books, and credits to her name include founding the Document Design Center at the American Institutes for Research in Washington D.C, and is a speaker and mentor. Find out more at: http://www.redish.net/.