Jessica's copywriting and content strategy experience extends to the following specialties: corporate communications, messaging strategy, brand voice and style guide development, email marketing, social media marketing, paid and digital advertising, public relations, earned media, thought leadership content (e.g., blogs, eBooks, fact sheets, white papers, case studies), executive presentations and speechwriting, reputation management, crisis communications, SEO-optimized website content, and AI-prompt writing.
Jessica's interests include technology, marketing, branding, entrepreneurship, sports and recreation, travel, hospitality, weddings and events, healthcare, benefits and insurance, legal and regulatory, pets and animals, non-profits, social issues, diversity, equity, inclusion, and belonging.
For nine years, Jessica created content for a high-growth software-as-a-service (SaaS) company. She created messaging and content for web pages, social media posts, emails, collateral, earned and paid media, public relations strategies, landing pages, video scripts, webinar presentations, digital media, content calendars, and thought leadership pieces (e.g., blogs, white papers, infographics, fact sheets, eBooks)
For nine years, Jessica created content targeting local government leaders, including elected officials, city and county administrators, public information officers, clerks, chief information officers, park and recreation directors, public works directors, public safety officers, fire and police officers, and other staff members. She created messaging and content for web pages, social media posts, emails, collateral, earned and paid media, public relations strategies, landing pages, video scripts, webinar presentations, digital media, content calendars, and thought leadership pieces (e.g., blogs, white papers, infographics, fact sheets, eBooks)
For nine years, Jessica created content for a high-growth SaaS company. She created messaging and content for web pages, social media posts, emails, collateral, earned and paid media, public relations strategies, landing pages, video scripts, webinar presentations, digital media, content calendars, and thought leadership pieces (e.g., blogs, white papers, infographics, fact sheets, eBooks)
For nearly twenty years, Jessica has supported solopreneurs, start-ups, small, mid-sized, enterprise, and global brands by creating content that supports their business objectives and organizational storytelling needs.
Jessica has created marketing content for fellow markets for over a decade. She has developed short—and long-form educational content on topics such as personal and company branding, podcast marketing, content strategy, search engine optimization, public relations and email marketing strategies, paid, owned, and earned media, reputation management, crisis communication response, and paid and organic social media strategy.
Jessica managed a pet-focused non-profit for seven years. During that time, she created content to support the organization's growth, operational efficiency, brand awareness, member recruitment and retention, and community relations. Such executables include branding, website content, tradeshow materials, pamphlets, postcards, blogs, press releases, member orientation and onboarding materials, presentations, print and digital advertising, and grant applications.
For the past five years, Jessica has also supported a childhood hunger advocacy non-profit with blog writing, social media content, grant writing, newsletter writing, and other promotional support materials.
Jessica has developed blogs, case studies, and other educational thought leadership content for public and private sector K-12 education audiences. She consistently wrote blogs and case studies for a military school for six years to support its recruitment efforts. During that time, she wrote blogs targeting teachers and school administrators on budgeting, community engagement, social media use, operational efficiency, employee development, and other strategic topics.
Jessica worked in-house in the health benefits industry and supplied freelance content strategy and creation services to medical and healthcare businesses for nearly a decade. She has created content for physicians, women's health offices, urgent care brands, mental health providers, and substance abuse recovery services within the broad healthcare industry.
Jessica worked in-house for a self-funded benefits company for six years. During this time, she supported the company's customer acquisition and retention, lead generation, brand awareness, community relations, and reputation management strategies. She created content in the form of collateral, webpages, landing pages, emails, newsletters, social media content, blogs, editorial content, customer and member education, webinars, presentations, and member handouts.
Jessica worked in-house in the health benefits industry and supplied freelance content strategy and creation services to medical and healthcare businesses for nearly a decade. Within the broad medical industry, she has created content for physicians, women's health offices, urgent care brands, mental health providers, and substance abuse recovery services.
For eight years, Jessica consistently created lead-generation content targeted at the parks and recreation industry. During this time, she created website content, blogs, authored articles, press releases, webinars, social media posts for X, LinkedIn, Facebook, and YouTube, white papers, fact sheets, brochures, and eBooks.
Jessica has authored blogs, social media posts, press releases, eBooks, white papers, fact sheets, data sheets, and other collateral on cybersecurity targeting CIOs and other IT leaders in the public sector. She has also written crisis response communications to customers as part of reputational management strategies after cyber attack threats.
Jessica managed a pet-focused non-profit for seven years. During that time, she created content to support the organization's growth, operational efficiency, brand awareness, member recruitment and retention, and community relations. Such executables include branding, website content, tradeshow materials, pamphlets, postcards, blogs, press releases, member orientation and onboarding materials, presentations, print and digital advertising, and grant applications.
While working in an integrated marketing agency, Jessica supported a regional bank chain's strategic marketing and advertising needs. Her strategic marketing guidance extended to branding, advertising campaigns (print, radio, television, online), website content, collateral, promotional and in-branch signage.
Jessica previously created monthly content for an online stationery provider. She created SEO-optimized blog content to speak to people passionate about fountain pens, quality notebooks, calligraphy, and other crafts.
Jessica has supported solopreneurs and small businesses by creating branded educational content that speaks to their audiences' business challenges and strategic solutions. She has developed blogs, newsletters, bios, and newsletter content on such topics as personal branding, executive leadership development, mentorship, and coaching.
Jessica has created advertising, thought leadership, promotional, and customer retention content targeting human resource professionals. She created messaging and content for web pages, social media posts, emails, customer newsletters, collateral, earned and paid media, press releases, landing pages, webinar presentations, and thought leadership pieces (e.g., blogs, white papers, infographics, fact sheets, eBooks).
Jessica has supported green small businesses with content creation needs and developed sustainability policies and education materials for a health benefits company. Executables included blogs, internal policies, press releases, and website content
Jessica has supported a payment utility application startup with long-form blog content offering practice advice and insights to marketers and small business owners to optimize their eCommerce operations.
Jessica has created blogs for a staffing agency to help it achieve its customer acquisition and retention strategies. Such thought leadership content focused on health insurance and benefits, legal and regulatory compliance, seasonal staffing trends, and other operational considerations.
Jessica has developed blogs, website content, collateral, editorial bylines, and press releases supporting a SaaS company offering chatbot software. In addition to product-focused content, she has ghostwritten and authored perspectives on risks and opportunities of AI, specifically for the public sector.
Jessica has produced SEO-optimized blog content for travel review websites, offering actionable, trustworthy, and accurate guidance to fellow travelers at the onset of their trip-planning process.
Jessica has provided manuscript editing and publishing support services for poetry and sociology non-fiction authors. She has also provided marketing and advertising support for a children's book author who aimed to raise funds for a childhood hunger-based non-profit.
Jessica has managed Facebook accounts for technology companies, non-profits, entrepreneurs, and businesses in the wedding and events, and healthcare spaces. Every post reflects the company's brand voice and is designed to meet targeted objectives, whether brand awareness, launch announcements, lead generation, or reputation management goals.
Jessica has created short- and long-form, SEO-optimized blog content for industries that include government technology, SaaS, education, healthcare, workers’ compensation and benefits, finance, travel, weddings and events, executive coaching, mental health and substance abuse recovery, marketing and personal branding, and book publishing.
Jessica has managed X (formerly Twitter) accounts for technology companies, non-profits, entrepreneurs, and businesses in the wedding and events, and healthcare spaces. Every post reflects the company's brand voice and is designed to meet targeted objectives, whether brand awareness, launch announcements, lead generation, or reputation management goals.
Whether one-off announcements or part of comprehensive thought leadership campaigns, Jessica takes a precise and targeted approach to her press release development. She has crafted press releases for various industries ranging from healthcare to technology to support mergers and acquisitions, divestments, product launches, and other critical business objectives.
For over 15 years, Jessica has been writing newsletter content for entities ranging from sole proprietors to global brands. She begins by understanding the purpose and goals of the newsletter, whether they be customer retention, brand awareness, or sales conversions. She then seeks to deeply understand the target audience and tailor the content to meet their interests and needs. This process involves thoroughly understanding the audience's preferences, pain points, and behaviors. She then ideates and creates the content and its content structure. As an organizational storyteller, Jessica can write in any brand voice, ensuring consistency throughout the long-form content.
Jessica has created short- and long-form, SEO-optimized, earned, and owned articles for industries that include government technology, SaaS, education, healthcare, workers’ compensation and benefits, finance, travel, weddings and events, executive coaching, mental health and substance abuse recovery, marketing and personal branding, and book publishing.
Jessica develops webinar presentation slides and speaker notes for small meetings, company keynotes, and everything in between. Whether your goal is a new product launch, a subject matter expert seminar, a lead generation presentation, a sales presentation, an educational session, or any other opportunity to deliver a virtual presentation, she'll create content that reflects a consistent narrative, aligns with your branding and leverages your brand tone and style guide.
Jessica develops SEO-optimized webpage and landing page content that is consistent, branded and speaks to your customers' needs. As an organizational storyteller, over the past 15 years, she has created website content for SaaS companies, non-profits, small businesses, start-ups, and solopreneurs in such industries as technology, healthcare, wellness, and insurance benefits. She will create content that achieves your goals using available data, such as keyword and competitive research, heat mapping analysis, and existing page views and conversions. Whether you are launching a new brand, selling products online, or generating leads, she'll work with you to create digital content that impactfully reflects your brand.
Jessica has ideated and executed owned, earned, and paid advertising across industries and audiences for nearly 20 years. Available mediums include paid, search, social, print, digital, social, outdoor, and. transit.
Jessica's eight years of experience as a technical writer in a SaaS company have given her expert experience in developing data sheets for technical audiences. Her approach focuses on outlining features and benefits that resonate with the reader and identifying the critical functions and specifications that separate the product from the competition. She ensures the data sheet is brand-compliant and reflects the company's brand voice.
Jessica excels at long-form, educational thought leadership content. Her white papers are designed to reveal meaningful insights, hold the reader's attention with relatable challenges and inspiring solutions, and ensure the brand's voice stands out consistently. Jessica's past white papers have been used in evergreen and targeted lead generation campaigns, earning thousands of form fills, downloads, and reads.
Jessica creates email marketing campaigns that achieve brand awareness, reputational elevation, conversions, sales, and lead generation goals. Her approach leverages audience insights, evergreen and campaign-specific offers, A/B testing considerations, and proven tactics to break through inbox clutter.
Jessica writes emails that achieve brand awareness, reputational elevation, conversions, sales, and lead generation goals. Her approach leverages audience insights, evergreen and campaign-specific offers, A/B testing considerations, and proven tactics to break through inbox clutter.
Jessica writes video scripts and storyboards to support your brand awareness, product launch, special offer, and other promotional needs. She begins by asking questions about the video’s purpose and target audience. Past projects involve corporate brand positioning videos, product launch videos, software explainer videos, conference hype videos, and other promotional projects.
Jessica writes :15, :30, :60, and :90 broadcast radio, podcast, and streaming service radio spots. She will develop a comprehensive understanding of your brand, product or service, audience, and messaging goals and deliver copy that will break through and remain memorable.
Jessica develops branded banner ad content that converts. Whether your goal is brand awareness, launch announcements, lead generation, direct sales, competitive positioning, or intrigue, Jessica has experience writing concise, impactful messaging that earns clicks.
Jessica has nearly two decades of experience ideating omnichannel content marketing strategies for brands in various industries, including healthcare, events, marketing, and software. Her approach includes the following key components:
Goal setting with KPI and OKRs
Audience analysis and creating buyer personas
Content audit
Competitive assessment
Developing content pillars
Keyword research:
Recommending content formats
Building a content calendar and distribution strategy
Result measurement and impact analysis
Jessica creates goal-optimized direct mail content through clever copywriting, persona targeting, and motivational messaging. Her direct mail copywriting approach leverages the AIDA model, which involves grabbing the recipient's attention with a strong headline, building interest with engaging content, creating desire by highlighting benefits, and prompting action with a motivating call-to-action statement.
Jessica excels at long-form, branded thought leadership content. Her eBooks leverage an impactful narrative, hold the reader's attention with insightful learnings, and ensure the brand's voice stands out consistently. Jessica's past eBooks have been used in evergreen and targeted lead generation campaigns, earning thousands of form fills, downloads, and reads.
Jessica creates product brochures for companies that differentiate organizations and their products and services from the competition. She has a talent for organizational storytelling, impactful headline writing, persuasive sales copywriting, and a focus on unique feature and benefit narrative architectures.
Jessica creates editorial calendars strategically targeting trade, industry, and consumer publications and pitches narratives that differentiate and elevate brand identities based on audience-targeting insights and organizational business goals. Her approach includes the following steps:
- Defining goals and objectives to ensure the editorial calendar aligns with overarching content strategies.
- Ideates content ideas to ensure comprehensive offerings for all target audiences (influencers and buyers).
- Strategizing a content mix that includes earned and owned content.
- Creating a publishing schedule that aligns with publication deadlines.
- Monitoring content performance for future content atomization, refinement, and strategy iteration.
Jessica will audit your brand content to identify gaps in persona-focused materials, brand inconsistencies, and outdated materials. Her focus is on the following:
Identifying poor-performing content for archiving or updating.
Identifying top-performing content for atomization and use in evergreen campaigns.
Improving content quality for maximum impact.
Ensuring the audit can serve as the basis for your content marketing strategy.
For over a decade, Jessica has managed the social media presence for non-profits, solopreneurs, and B2B brands. Her experience extends to organic and paid social media and creating content for Facebook, X (formerly Twitter), LinkedIn, Pinterest, and YouTube. Her strategies ensure all audiences are reached across relevant platforms with hyper-targeted messaging in trackable, scalable, and repeatable ways.
Jessica's approach to competitive analysis involves gathering insights from social listening, news media and third-party perspectives, website and collateral analyses, and first-person brand interactions.
Jessica has provided executive speechwriting and presentation scripts for executives, business leaders, and subject matter experts. Every speech begins with understanding the presenter's personal brand, presentation experience, personal tone, and cadence preferences, audience, and the speech's goals.
Jessica develops data-informed, measurable brand strategies to differentiate and achieve business goals. She has experience branding and rebranding portfolio companies, companies post-merger or acquisition, start-ups, non-profits, entrepreneurs, and solopreneurs. Her brand strategy begins with competitive and company research, layers on audience insights, and includes mission, vision, unique value positioning, and messaging matrices where applicable.
Jessica has been supporting non-profits with grant-writing services for over eight years, earning them thousands of dollars to support their operations and objectives.
Jessica begins market research assignments by defining the research objectives and ensuring they align with the overall business goals. She then identifies and seeks to understand the target audience(s) and market segment(s) relevant for buyers and influencers. This involves gathering primary and secondary data. Jessica then designs the research methodology, choosing the appropriate tools and techniques to gather accurate and reliable data.