SEO Manager & Strategist | Content Writer | Editor
● Writing, editing, and updating, SEO-driven articles based on keyword and competitor research to improve Google rankings.
● Conducting keyword research for sites with a range of size and domain authorities, using Ahrefs and SEMRush, and making content strategy suggestions as well as identifying on-and-off page techniques to optimize pages for search.
The Muse | New York, NY
SEO Editor
● Wrote and edited 2-5 articles each week, optimizing meta data and on-page text for SEO to rank #1 on Google.
● Updated articles using Google Search Console, Analytics, and Ahrefs which increased page views by 30K/month, YOY.
● Identified and interviewed expert sources to write articles that met and exceeded Google’s E-A-T standards.
● Managed ~8 freelance writers at a time from assignment and rate negotiation through publication and optimization.
● Identified keywords with high search volume, created content briefs for articles that brought in 20K+ monthly clicks.
● Created content to meet company goals and KPIs, including page responsible for 10% of site’s conversion to marketplace.
● Developed GAP analysis with SEMRush, Google AdWords, and Trends to analyze competitors and keyword opportunities.
● Monitored SEO traffic to a site averaging 5-7MM page views a month, using Search Console and Looker, identifying SEO gaps, traffic dips, and ranking opportunities for future site and content updates.
● Trained and assisted team members on the basics of SEO principles and practices to ensure site-wide compliance.
Investor Place |Rockville, MD
Web Editor
● Edited and published 8 articles per day for SEO, grammar, quality, and accuracy in order to improve Google News rankings.
● Collaborated with a team of 30+ freelance writers, helping assign work, provide feedback, and meet deadlines.
● Identified and pitched articles ideas based on search trends and current events and assigning writing and editing duties.
● Created and optimized a daily feature that brought in an average of 1,500 page views per day.
● Coordinated 'Best Stocks' contest, assigning stories to stock analysts, managing timelines, and updating the website.
