Bethany is adept at copywriting/UX writing, editing, blogging, technical writing, enterprise content writing, B2B, SEO, intermediate HTML, WordPress, Shopify, Salesforce, and social media marketing.
Bethany currently specializes in mortgage and financial copywriting. Other specialties include real estate, insurance, tax, parenting, B2B, business, marketing, and lifestyle topics.
For the past eight years, Bethany has worked as a copywriter in the mortgage and real estate industry. She has served in in-house marketing agencies for two major mortgage companies, writing all required copy for loan officers and partners.
Bethany worked as a parenting writer for SheKnows.com and Yahoo.com, where she wrote and published daily news articles. She wrote for a number of SheKnows verticals, including living, food, love, beauty, and pets.
In Bethany's last two roles, she single-handedly ran all aspects of the company blog, from calendar creation to content writing to editing to publishing a stellar final product. She also managed teams of writers. Her blog for Cornerstone Home Lending yielded 1M total pageviews.
Bethany has concepted and written countless emails and campaigns for numerous industries, most recently finance and mortgage. Her most successful creative campaign—on the topic of getting mortgage-ready—generated $877M in new applicant loan volume.