Mabie A
Editor #50749
Joined 7/29/2020
3 Star Rating
182 Projects
Mabie A has been working in the digital content & marketing industry since 2006, taking on various roles ranging from content writer to managing editor. Currently, she is working as the Content Strategist & Developer for the in-house marketing team of an art university in California.

Mabie's writing and editing experience go hand in hand, although writing did come first and foremost. Her first editorial job was as an assistant editor, one year into her first content writing job. Since them, her work experience largely vacillated between the two roles, often interchangeably. Even in her team lead/trainer capacities, she would still often find herself taking on writing and editorial tasks; being in content production, it simply cannot be helped.

The same goes for her freelance jobs. She has been doing freelance writing/editing since 2012, most of which are for long-term clients. Among Mabie's longest stints was as a content contributor to one of the biggest media publications in the Philippines, where she was previously based.

Mabie considers efficiency to be one of her strong suits, especially when it comes to meeting tight deadlines. She credits her training and experience at her first job for this, where she was tasked to write at least seven 400-word articles a day. While quantity has always been a subject of great focus for most of these content production jobs, quality is always the priority for her.

She's also learned through her years of experience that communication is crucial in dealing with clients. The brief sometimes will not be as clear or informative as it needs to be, in which case, it is up to the freelancer to reach out to the client for clarification. A writer/editor should not assume or fill in the blanks in the brief in behalf of the client, but rather should verify the information with them. It may be an extra step in the process, but ultimately, this will save time for both parties by avoiding the tedious, and sometimes unnecessary, back and forth of clarifications with the produced work.
Article
Product Description
Book
Education
Auto
Search Marketing
Press Release
Newsletter Content
Blog Post
Music
2 More

Specialties

Mabie A has come across a wide variety of topics throughout her years of experience in content production, ranging from gaming news industry blog posts to health insurance company newsletters, lifestyle articles, product reviews, corporate releases, white papers, and advertorials, among others.

She has also earned a good deal of her work experience in SEO content (search marketing), working as a meta tags specialist, content editor, and team/training lead.

Apart from that, she has also written content for film and music websites, as well as product descriptions for the auto industry. For a short while, she also dabbled into cryptocurrency topics.

Interests

Mabie A is comfortable and open to writing and editing topics on just about anything under the sun. She is, however, mostly interested in the subjects of art and lifestyle.

Film, music, and literature take up a priority in her interests, which are all conveniently interwoven with her love for travel. She is also interested in geo-political topics, as well as socio-cultural and philosophical discussions. She is deeply interested in language, its complexities and uniqueness, and how it has the power to build, rebuild, mold, and even eviscerate worlds.

Mabie is a seeker of knowledge, and so welcomes any assignment that may come her way, even if the topic is not necessarily something she is comfortably familiar with. For her, these assignments are great opportunities for learning, which could then help her become better as a writer or editor.

When not immersed in activities related to writing, reading, listening, or watching about these topics, Mabie A can be found in the kitchen studying and remaking recipes.

Education

University of Santo Tomas

This is an arts and letters degree earned in Manila, Philippines.

Ateneo de Manila University

This masters degree in Communications followed a Film Specialization track, where Mabie A earned an A for her final oral comprehension exam.

UC Berkeley-Extension

This professional course consists of four semesters covering topics from grammar to copyediting, line editing, and structural editing.

Lifestyle

50 Projects Completed

Mabie A has written and edited for various clients in the lifestyle industry, from yoga products to urban living lifestyle websites. Article types also vary from blog posts to newsletters, press releases and advertorials.

Among her long-term clients was one of the Philippines' biggest digital media publishing company, which she provided regular article contributions to for several of their web properties. While she was mostly assigned article topics on a regular basis, she was also encouraged to pitch topic proposals for consideration by the editorial board. Some of her feature articles were from her approved proposals.

Search Marketing

25 Projects Completed

Mabie A was an editor and trainer for an SEO content company for 3 years (2013-2016). Even before this stint, however, she has already been practicing SEO as part of her content production process. Her experience in digital content production saw the growth of the SEO industry, which is why it naturally became a part of her developed skill set as writer and editor.

Auto

20 Projects Completed

Mabie A has written and edited hundreds of product descriptions for automobiles throughout the three years that she wrote for an SEO content client. Most of the assignments would come in batches, anywhere from 250-350 words, 10-12 articles per batch every week.

The articles involved product descriptions for cars on the market, and required highlighting features such as safety, cost-efficiency, and aesthetic appeal.

Music

3 Projects Completed

Mabie A has written and edited for three different music-related clients. One was for a film festival, while the other two were regular freelance clients for their websites.

For one of the clients, Mabie was assigned to go to the gigs and concerts to write about them. Photo and video documentation were also naturally a part it.

Education

2 Projects Completed

Mabie A has been working as content strategist & developer for an art university for the past 2.5 years. In this role, she is in charge of creating and maintaining the content production calendar of the team, as well as provide content for the digital channels. She also takes on the role of chief editor for any and all other content being produced by the team, from blog posts to features, to press releases.

She is also tasked to review and approve article features provided by third-party service providers as needed.

Blog Post

26 Projects Completed

Throughout my writing and editing career since 2006, I would say I have completed over thousands of projects. The most common content type of all are blog posts. Depending on the client's brief and profile, blog posts can be as fun and casual and engaging, or serious and introspective in tone.

What's most important is to deliver the content according to the client's brief, apart from delivering the content on time, of course.

Press Release

25 Projects Completed

I regularly edit press releases, especially in my current job as content strategist & developer. Prior to this, I also mainly handled press release edits as team lead for an SEO content company--a role which I had for 2.5 years.

Newsletter Content

25 Projects Completed

I have been writing and editing newsletter content, along with blog posts and press releases, throughout my 15-year career in the content production industry.

Script/Video

3 Projects Completed

Part of my current job as content strategist & developer is to create scripts for video productions. I have been doing this regularly for the past 2.5 years, for short-form videos to be released to our various social media and digital platforms.

Article

1 Projects Completed

She has been writing and editing short and long-form articles, from opinion pieces to advertorials, and blog posts and think pieces, throughout her 15-year career in the content production industry.

Product Description

1 Projects Completed

I have had several various clients for the creation and editing of product descriptions for several items, ranging from glass paperweights to home decors to automobiles.

Book

1 Projects Completed

Philippine New Wave: This is Not A Film Movement is the book that I co-edited in 2010 with filmmakers Khavn Dela Cruz and Eduardo Dayao. It is a compilation of lengthy, in-depth interviews with the foremost names in independent filmmaking in the Philippines.

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