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Her specialty is digital illustration, mostly in a comical, bold and colorful style. Some of her illustrations connect well to emotions and abstract topics, while others depict the wonders of nature.
Her work adapts well to editorial content, testimonials and stories for a younger audience.
Her interests include sustainability, social justice and feminism. She also enjoys creating visuals for children-oriented content.
The Graphic Design career at the NDU had a very classic approach, focusing on editorial design and print supports. There was also a very sharp focus on typography applied to advertising and poster design.
This Master's degree is the combination of two post-graduate studies. Both disciplines, Illustration and Motion Graphics, were taught in different modules that could be applied to different areas of the design/animation field. Some of the projects were illustration for branding design, fashion, editorial content and character design, among others.
Her projects for Non Profit organizations have shown her how design can be of service and how it can attract new donors, volunteers or create awareness towards social justice and environmental change. She has created communication material for NGOs working to protect the oceans and the reef, and also done infographic work for Non Profits fighting malnutrition.
She developed the corporate identity for a restaurant. For this she got to know the owners' vision and tasted the food they create in order to align the visuals to the flavors and experience of dining at their place.
She also created social media content for a cooking supplies brand, a project in which food photography was the main element. The goal of this was to catch the attention of the audience and draw it towards the instruments behind the mouthwatering dishes presented in the visuals.
Nicolle worked in the development of the business analysis of a Spanish furniture brand. This document included several pages of data visualization, which she complemented with vector illustrations. Complex data was turned into a harmonic and pleasing to read manual that also served the company to clarify their next steps towards growing their business.
When creating logos, Nicolle usually starts by having her clients answer questions related to their brand and how they want their brand to feel. Following this step she proceeds to create sketches and various options to better define the path the client would like to take. Taking in consideration the needs of the client, she creates different options and adaptations of the logo. Finally to showcase the logo she displays it on mockups and simulations.
She has created logos for clients in the food, fashion and banking industry.
Nicolle has worked with clients using the biggest newsletter distribution platforms. She has experience creating appealing newsletters that present the information in an attractive way, managing to create engagement with the audience.
During her work in advertising agencies, Nicolle created content for several campaigns. Her projects included briefs from banks, smaller businesses such as flower shops and restaurants, NGOs, cultural organizations and government institutions.
All these projects required different types of content, which she prepared and adapted to the need of each client. The visuals were distributed in most cases through landing pages, social media and paid ads.
In her projects involving infographics, Nicolle has been able to translate complex data into appealing visuals, always managing to make information as understandable and easy to digest as possible. She has done infographics to express the growth of a government institution in Spain, one that explains the development of Covid-19 in Guatemala and some smaller and less complex ones for an NGO fighting against malnutrition.
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