Specializes include branding, logo design, layout design, targeted marketing, user experience design, social media coordination, print and web advertising, re-branding, and copywriting.
Interests include creating unique brands for new companies, re-branding existing companies, and creating and maintaining strong visual content including social media, print, and digital. The goal is to create unique, memorable experiences for every client that meets both the needs of the business as well as the needs of the consumer, helping to increase overall profits and consumer loyalty.
Received extensive training in graphic design while at full sail involving digital publishing, design and art theory, digital audio and video, logos and symbols, typography and page layout, color theory, concepts in photography, digital studios, art history, graphic principles, and concepts in advertising.
Received extensive training in media design while at full sail involving defining client needs, brand development, effective copywriting, design research, organizational structures, design strategies and motivations, design integration, multi-platform delivery, measuring design effectiveness, presentation of design solutions, and professional practice.
Several design projects have been produced for a variety of industries including real estate, labor services, landscaping, non-profits, restaurants, local shops, and personal brands. Experience includes working with clients, creating and reworking concepts and visuals based on feedback, and finalizing a design that is ready to be used and distributed on the desired platforms.
Possesses expensive knowledge of the Adobe Creative Suite. Several digital illustrations have been created including festivals, restaurants, brand advertisements, apparel, logo applications, packaging, signage, menus, and wayfinding.
Possesses extensive knowledge regarding logo design including typography, color palette, symbolism, taglines, copywriting, and likeness rights.
Infographics are created to explain a complex process in an easy to understand manner. Infographics have been used to explain subjects such as survey results, complex relationships, tedious processes, and complicated stories.