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Join 15,000 content marketers.
Now live, virtual, and on-demand.

Join the CMC community of more than 15,000 content marketers for our annual conference— virtual, on-demand, and live on April 27-29th in Boston.

7th Annual Conference
April 27-29th, 2021
Live in Boston | Virtual in CMC 365
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SPEAKERS

SESSIONS

WORKSHOPS

KEYNOTES

TRACKS

CMC Virtual April 27-29

Join thousand of attendees (15K in 2020)
50 Sessions by World Class Speakers
10 Deep Dive Workshops
10 Comedy Keynotes
View All CMC 2019 to 2020 Recordings
Access to the CMC Library and Resources

CMC 365 On-Demand

Access to CMC 2017-2020 Recordings
168 CMC Sessions, Decks, and Transcriptions
49 CMC Keynotes and Transcriptions
10 Workshop Decks and Transcriptions
Content Strategy Masterclass Certification
Dozens of Templates and Resources

Content Strategy Certification

Master the 6 pillars of content strategy
Learn from 14+ world-class trainers
Review totally new curriculum for 2021
Sharpen your tactics and techniques
Dive into demos of the latest software tools
Go at your own pace and learn on-demand

CMC 2021 Virtual.
Launching April 27-29th.

50+ JAM Sessions

We'll be rolling out more than 50 JAM session for 2021 that are less fluffy and more meaty with the tactics and techniques you need for success.

10 Keynotes

Get the inspiration you need from 10 world-class keynotes including Andrew Davis, Tamsen Webster, Karen X, Andrew Tarvin and more.

10 Workshops

Boost your brainpower with access to 10 workshops covering all six of the content marketing pillars to advance your career.

Secure Your Early Bird Rate

Content Strategy Certification MasterClass

When we say you’ll MASTER six pillars of content marketing at CMC, we mean it. Enroll in the program and learn at your own pace. Master the techniques, tactics, strategies and tools you need to streamline the workflow and deliver on performance goals.

I Content Planning
88% of B2B marketers in North America invest in content marketing. Yet only 30% of marketers say their organization is effective at content planning and content strategy.
   
Read Chapter I   1  Hour
Summary Planning Video   1  Hour
Workshop Webinar Video   3  Hours
Bonus Planning Videos   2  Hours
Resources/Templates Review   1  Hour
   
   
Total Module I Curriculum   8  Hours
II Content Creation
The top three content marketing challenges for businesses are producing engaging content (36%), producing enough content (21%), and budget to produce content (20%).
   
Read Chapter II   1  Hour
Summary Creation Video   1  Hour
Workshop Webinar Video   3  Hours
Comedy Workshop Video   3  Hours
Bonus Creation Videos   2  Hours
Resources/Templates Review   1  Hour
   
Total Module II Curriculum   11  Hours
III Content Optimization
At its core, content optimization is all about getting the right content to the right people at the right time to maximize the return from your content marketing investment.
   
Read Chapter III   1  Hour
Summary Optimization Video   1  Hour
Workshop Webinar Video   3  Hours
Bonus Optimization Videos   2  Hours
Resources/Templates Review   1  Hour
   
   
Total Module III Curriculum   8  Hours
IV Content Distribution
Learn the 3 essential content distribution channels: Paid, Owned, and Earned. And discover “Unicorn Marketing” pioneered by instructor Larry Kim.
   
Read Chapter IV   1  Hour
Summary Distribution Video   1  Hour
Workshop Webinar Video   3  Hours
Facebook Workshop Video   3  Hours
LinkedIn Workshop Video   3  Hours
Resources/Templates Review   1  Hour
   
   
Total Module IV Curriculum   12  Hours
V Content Performance
With so many options to measure success, and fantastic tools and technology to monitor activity, jump in the drivers seat to track performance and deliver on marketing goals.
   
Read Chapter V   1  Hour
Summary Performance Video   1  Hour
Workshop Webinar Video   3  Hours
Bonus Performance Videos   2  Hours
Resources/Templates Review   1  Hour
   
   
   
Total Module V Curriculum   8  Hours
VI Content Management
We know your budget and resources vary considerably, so we’ve included a guide that covers all the possible content workflow management bases, ranging from solopreneurs to small teams and enterprise solutions.
   
Read Chapter VI   1  Hour
Summary Management Video   1  Hour
Workshop Webinar Video   3  Hours
Bonus Management Videos   2  Hours
Resources/Templates Review   1  Hour
     
     
Total Module VI Curriculum   8  Hours
Secure Your Early Bird Rate

Start the learning now!
Magnificant resources in CMC 365.

Sure. The CMC 2021 Virtual and the certification program are pretty cool. But there’s a lot more under the hood at CMC 365. You’ll find a bundle of content plans, guides, templates and samples for reference that will help you craft a custom strategy to grow your business or scale your agency.


Time to go virtual. Save time and money.

We’ve crunched the numbers and measured the value offered to our attendees and fans. And we’ve rolled it up in this snazzy recap below to show you the big bang you get for the few bucks you pay.

Get all these recordings
2017 Sessions, Keynotes
2018 Sessions, Keynotes, Workshops
2019 Sessions, Keynotes, Workshops, Interviews 2020 Sessions, Keynotes, Workshops, Comedy Keynotes 2021 Sessions, Keynotes, Workshops, Comedy Keynotes, Certification

Ticket Price
$1,499.00
$1,499.00
$1,599.00
$1,599.00
$799.00

Travel Cost
$2,500.00
$2,500.00
$2,500.00
$2,500.00
$0.00

Total Figurative Value: $20,395.00

Just look at what you’d have to pay to access all the content above. Turns out that tactics like this work to showcase value and motivate sales. And YES, you’ll learn about tactics like this in CMC 365 and conversion boosters for content marketing success.



Benefits for WriterAcces subscribers.
Rewards for loyal customers.

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