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Digital Marketing Manager

WriterAccess, an award-winning platform that connects thousands of businesses with a liberated workforce of freelance writers, editors, and content strategists, is seeking a Digital Marketing Manager to join our growing office in the North End of Boston. You'll find us on the Inc 5000 List five years in a row, enjoying a leadership position in the content marketing revolution without even a smidge of investment or VC funding.

The Job In a Nutshell

You'll be responsible for creating and amplifying content campaigns through various channels, including email, search and social, both paid and organic. You'll need a solid foundation with email marketing(AWS) and marketing automation (Mautic), PPC management (Google, YouTube, Linkedin, Instagram and more), on page optimization (VWO), lead funnel development (ClickFunnels) and the latest methods to transform browsers into buyers.

You'll lead a small team that delivers big results by educating our audience on the latest content marketing methods and technology required to grow business organically. Specifically, you'll goal will be to drive revenue(promotions), build community(educate) and deliver performance(KPI measurement) including increased engagement and conversion boost with prospect members orbiting at high speeds.

Management Responsibility

  • Vendor Management(Paid Search Firm, Content Strategists, More)
  • Team Lead(Designer, Animator and Community Manager)
  • Email marketing campaigns
  • Marketing automation campaigns
  • Promotional campaigns
  • Search optimization
  • Monthly webinar series
  • Outsourced PPC agency
  • Outsourced vendors
  • On page optimization
  • Annual conference promotion
  • Weekly marketing KPI reporting

MarTech Chops Required

  • HTML/CSS email design
  • Landing page optimization (VWO)
  • Email nurturing programs (AWS)
  • Lead scoring and distribution
  • MarTech Stack (Many Tools)

What You'll Likely Learn

  • How we grew from zero to $10M with zero VC funding
  • Personalization at scale
  • New MarTech tools that perform magic

What We Want

  • Personal cover letter expressing genuine interest
  • 2-6 years experience in digital marketing experience
  • 2-4 years experience with at least 10 MarTech stack tools
  • College degree in Computer Science or Marketing Integration
  • Advanced email marketing knowledge, strategies, and tactics
  • Ability to test and derive meaning from data
  • Ability to interpret marketing data from Google Analytics, and AdWords
  • Proficiency in marketing automation tools and technology
  • Portfolio of proven results
  • Demonstrated analytical skills
  • HTML knowledge
  • Ability to handle multiple tasks in a fast-paced environment
  • Detail-oriented and organized
  • Enthusiastic, creative and committed
  • Self-directed, motivated and proactive

What You Get

  • Competitive salary commensurate with experience
  • Bonus plan based on individual, department and company performance
  • Health benefits and team incentive programs
  • Career advancement with our aggressive growth path
  • Fun culture and snazzy perks like free Friday lunch
  • Commute-friendly office across from North Station (Portland Street)
  • Frontline position in the content marketing revolution

Why Choose Us

Our leaders are passionate about the business, fun and easy to work with, and proven professionals with track records a mile long. Our liberated workforce(15,000+ freelancers) are treated like gold, with transparent pay rates, fairly priced projects, and free educational webinars and courseware to advance their career. Employees are motivated by our positive culture and explosive growth that delivers on career advancement. And we keep everyone chipper all the time with fun gatherings and bonuses paid on individual, department and company performance.

What's Next

Please provide a dazzling cover letter expressing your genuine interest in the opportunity, to give us a feel for your writing style. You'll need a bring a positive outlook on life to your interview that aligns with our culture and core values.

This is an immediate opening, so plan on hearing from us pronto with an answer on how your skills, experience, and passion might fit with the role and our culture.


Apply Now

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