Though it seems simple enough to write a product description by listing its features and specifications, you need to be well-versed in the gentle seductive persuasion that is copywriting to really make your products or services sell. This is why it’s important to hire a freelance writer or professional copywriter to write your business’ product descriptions. Here are some specific things a good copywriter can do for your web copy:
Keyword Inclusion
A good copywriter knows how to research which keywords are trending and include them in your product descriptions, so your item shows up higher in the search engines. Search engines look for text and links to determine how high to rank your website and those products that match their search; well-written product descriptions increase your rankings in those search engines by adding internal links and good keyword placement.
Reduced Bounce Rate
There are many ways an exceptional copywriter can keep people on your website instead of glancing at the page and moving on. Through a combination of easy-to-scan and -read formatting, entertaining writing and customer-based focus, freelance writers can keep viewers engaged and on your page.
Compelling Writing
It’s one thing to tell the facts and specifications of a product, but another entirely to produce the gentle seduction of a well-written product description. Good product descriptions do more than tell your viewers about features, they show them how much better their life will be with that product in their lives, how it will feel, and what problems it will take care of. Why stick with the same manufacturer’s descriptions that all of your competitors are using?
Increased Conversions
Another benefit your website receives when you hire a freelance writer for your product descriptions is an increase in your conversion rate. Good copywriters know how to create a sense of urgency in their descriptions, whether it’s with an upcoming price change, limited time offer, or immediate benefit.
Going Social
Wouldn’t you love to have someone doing your marketing for you? Even some of those viewers who didn’t buy can still help you market your products. By having good links to social media sites on all your product pages, your viewers will help you spread the word by sharing the products on their Facebook, Twitter or Pinterest friends who may be more prepared to make the purchase.
Now that you’ve seen the benefits of hiring a freelance copywriter to write your product descriptions, why not try out a few writers and see whose style you like the best? By putting exceptional product descriptions on your website, you can build your sales now instead of waiting for the time when someone in your company gets around to updating them.
Cathleen V is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.
