There are some pretty head-turning statistics about the gig economy out there. For example, did you know that more than half the companies in the United States are reportedly using gig workers in some form or fashion. That’s right. As of the end of 2018, 53% of companies employ some form of a flexible workforce. For some businesses, that means they hire drivers to deliver food or goods to customers who can’t make it to their brick-and-mortar establishments. For others, that means bringing on an individual or team of freelancers who have honed a specific craft—be it content writing, content strategizing, graphic design, translation, public relations, human resource management, or many of the hundreds of other occupations gig workers are filling in today’s economy.
As a premier content platform that brings content writers and strategists together with the marketers who need them most, we wanted to hear what our writers have to say about their roles in the gig economy. With this in mind, we took our reporting to the streets (or the other side of the screens, if you will) to get some first-hand insight on what’s making the gig work for them.
Five-star writer Bianca E has extensive experience writing successful grant applications and has co-authored several academic research papers published in peer-reviewed journals. She also writes about health, wellness and personal development topics for social media, web and blog content. When asked how she feels about her role in the gig economy, she responded:
“Gig writing is the best! It gives me the opportunity to hone my skill, learn new things and earn extra income! I love providing high quality writing for my clients.”
This is a great point that marketers need to understand. Many of our writers have specialized skills in one or two areas, but we’re always learning because that’s the nature of what we do. We love delivering content that exceeds our clients’ expectations, and we’re constantly looking for ways to approach words in a way that hasn’t been done before. After all, there are a lot of words on the web, and we understand the feat it takes to make our customers stand out in today’s world.
Paul D is considered a media industry leader, recognized as one of 12 “Digital All-Stars” on the front lines of transforming the broadcast industry and as a Media Influencer. He is one of the country’s top writers on subjects as varied as Social Media, Journalism, Business, Marketing, Growth Hacking, and Privacy. Paul told us:
“The gig economy gives me a perfect outlet for my creative side. I’m able to take on-demand short-term projects and supplement my income while working from home.”
In other words, marketers, some freelancers are utilizing the skills they’ve learned in the traditional workplace to deliver content that meets the needs of WriterAccess client.s The clients who come to this platform arrive from any number of industries, as do our writers. Some of our writers are accountants by day and creative content superheroes by night. Others were once attorneys who have traded in the courtroom for their living rooms, providing the type of specialized research skills only a trained attorney could have. While many of our freelancers do this full-time, there are many others who do it part-time, for whatever reason. In the end, the thing that’s important for you to focus on is the high-caliber content our writers provide.
As someone who has been working as an independent fashion designer since graduating in 1993, Michele is no stranger to the world of independent contracting. She has built men’s suit jackets by hand, constructed complicated Renaissance garments, created hats from different materials, and has made handbags. Michele has designed and created everything that goes on the body except for shoes, and those are next! She’s also a writer here at WriterAccess who enjoys tackling tough topics and turning them into easy-to-understand language for the everyday reader. She describes her relationship to the gig economy as such:
“I’ve participated in the gig economy for over 9 years and I greatly enjoy being in control of my own employment destiny despite the uncertainties and occasional drawbacks.”
Yes, it’s true. There are certainly uncertainties and occasional drawbacks in the gig world, but successful freelancers have figured out how to run their own businesses (or solopreneurships). The thing is, your business is our business, so we do everything we can to deliver high-quality content that meets your needs and knocks your socks off. We work very hard to build up a solid client base, just as you do. Sure, it doesn’t always work out the way we hope, and not every writer is a good match for every client, but when things are a good match, our goal is to keep you satisfied so you continue to come back to us.
If you’re a marketer who’s looking for top talent to bolster your sales and help you create awesome content that keeps your customers coming back, WriterAccess has a small army of big creativity just waiting to help. You can get started right away!
Kristin B is interested in anything that teaches her something new or gives her a different perspective on something she already knew. She’s a self-proclaimed Learn Nerd, which means the world is her educational oyster, and she’s always seeking opportunities to learn from life’s experiences and her clients’ assignments.