What is it like to be a millionaire at the age of 16? Tomer Hen is not a legacy brat who inherited his fortune from his parents. At the age of 13, right around the time of his bar-mitzvah, he already had enough marketing savvy to start his own business, according to Virtual Jerusalem.
“I was too young to get a job, so I started an online business.”
That online business consisted of reselling distinctive items on eBay. At the age of 21, Hen has made millions as a marketing professional. Once I was able to knock the green monster off my shoulder, I started asking some questions like what does Tomer Hen have and what can agencies looking to hire writers learn from this marketing protegy?
He Talks a Good Talk
If you ask Tomer the answer to that question, he might tell you it is his mouth, but I would call it foresight. In 2009, he took advantage of the iPhone revolution in his home country of Israel. He saw the power of mobile marketing despite his lack of experience and youth.
He also understood the influence of keywords. With this little bit of knowledge, he pitched ideas to mobile phone app developers and converted them to clients. By his own admission, he didn’t know what he was talking about, but he presented his ideas with authority.
Enough Patience to Back up His Mouth
This was not a case of his mouth writing checks his brain couldn’t cash, though. Tomer understood the first step was to get clients. Next, he needed to learn the trade and keep them. His idea was to develop ads to market mobile apps and games. He would get paid every time a client downloaded from one of his ads.
He learned quickly how to optimize his work to get results. Over time, he built a formula that he still uses today.
At the age of 21, Tomer Hen teaches people from all over the world about mobile affiliate marketing, while still working as a marketing consultant. His company MobCo has ten employees with plans to expand in the near future.
Not every client is inspired by what Hen has to offer. He understands that fluidity is part of being a marketer. One campaign is brilliant while the next looks and feels forced. His insatiable drive to produce results pushes him to keep working, though.
As driven as Hen is to make that marketing buck, balance is important. He works from two to eight hours a day, so his career doesn’t take over his life. With Steve Jobs flair, he covers the walls of his offices with aphorisms that characterize enthusiasm and maximizing results.
Personally, I think Tomer Hen has mastered the art of KISS (Keep it simple, stupid). He found a niche and focused on it. He learned what he had to and didn’t get distracted from his primary product – mobile marketing. If you throw too broad of a net, you might end up with a bunch of dead fish. Hen knew to pinpoint his drive and become a master influencer in his field.
Writer Bio: Darla F is a full-time freelance writer who specializes in helping agencies meet their goals by developing creative and engaging content.