Marketing comes in all shapes, sizes, textures and flavors. Some marketing efforts are all encompassing, gigantic, spicy, and maybe even a little abrasive. Other campaigns are subtle, smooth, suave, and sophisticated. To make the most of their marketing efforts, marketers also have to come in a wide variety. So, the big question is: “Just what kind of marketer are you?”
Types of Marketers – Which One are You?
Digital Marketer – Jack-of-all-trades
Digital marketers are the masters of all aspects of online marketing. If you are a digital marketer, you are the Jack-Of-All-Trades, managing all of your company or organization’s social accounts and email campaigns. You also might be in charge of designing online marketing events or laying out online promotional materials for those events.
Your Royal Highness, Social Media Marketer
If you are the King or Queen of Twitter, Facebook, Instagram, Google Plus or other social media platforms and disdain email or marketing events as forms of peasantry, you might be a social media marketer. Social media marketers spend their days managing the various social accounts of the organization, posting wit and wisdom for all the loyal subjects on the internet to see. You might be social media marketing sovereignty if you are savvy with social media, are always on top of the latest trends, and include hashtags in your royal decrees.
It’s more than just posting glorious marketing material though – you also have to implement marketing strategies to acquire more followers and meet deadlines to ensure fresh content. In other words, you must lead your organizational kingdom to success, or the Keeper of the Privy Purse may order you drawn and quartered. You also have to reply to customer’s feedback or technical difficulties in a timely fashion. That can be a royal pain in the you-know-what.
Inbound Marketer, Customer Magnet
If you are an inbound marketer, you use your magnetic personality to attract leads and convert them into paying customers. You might use blog posts, e-books, templates and other materials to pull leads into the sales funnel.
Content Marketer, Wordsmith Extraordinaire and Know it All
Do you like to hear yourself talk? Are you the world’s foremost authority on the benefits of your company’s products or services? You might be a natural-born content marketer. If you are this special type of marketer, you can produce a mountain of high quality content that tells potential customers everything they need to know about an organization and then some. You can also say it in ways that Google and other search engine algorithms find attractive – you know the value in being the most popular marketer on the block when it comes to search engine results.
Product Marketer – The Biggest Fan of Your Product, EVER!
Are you all about that product? Maybe a career in product marketing is for you! Use your laser-like focus on your organization’s product or service to boost sales beyond your wildest dreams. Launch marketing events online and in real life, create blogs touting the benefits of your product, work with third party agencies to execute outbound marketing.
Brand Marketer, Charismatic Leader
Do you like developing a cult-like following of avid fans for your product? Do you have what it takes to make your product or service stand out above the rest? You might be a brand marketer!
In this job, you will develop, communicate and manage all of the various elements of a brand or product. You will design various brand elements, oversee brand communications and guide market research. Storytelling comes naturally to you – you weave brand marketing tales so compelling that you could sell cat toys to a pit bull.
As a brand marketer, you have excellent people skills and deep knowledge in customer relationship management. Social listening skills are also important. At the end of the day, though, you always focus on the big picture of selling your product or service.
While large corporations often have defined job descriptions and roles for various members of their marketing teams, many smaller companies do not have defined roles. In fact, the owners or sales managers of many companies handle the marketing in addition to their other roles so they hire writers, content managers and other professionals to handle all or part of their marketing efforts. If you are one of these, consider hiring a marketing professional that matches or complements your personal marketing style.
Lynn H has been a professional writer, providing exceptional content online and offline, for nearly 20 years. In that time, she has penned thousands of articles for doctors, universities, researchers, small businesses, nursing organizations, sole proprietors and more. She writes everything from blogs to white papers; her specialty is putting complex scientific concepts in simple terms. She specializes in medical writing, creating informative and engaging content for professionals in medicine, dentistry, nursing, pharmacy, medical manufacturing, chiropractics, optometry, emergency care, plastic surgery and others.