Great content is meant to rivet you, the audience. Before you know it, you are taken down an alley, whisked over a valley, into the depths of a dark castle and the bowels of a magically-inclined school. This is Hogwarts, the setting for J.K. Rowling’s “Harry Potter” series. You have to create a world. Imagine a place. Imagine a space. Imagine a scene. Think, live, dream. Just write what you imagine and everything else will work itself out. That is great content, and it is what separated J.K. Rowling from being a mother on welfare to being one of the most regaled billionaires in England. If you achieve it, you can believe it, and you can do it too.
Great content is supposed to uplift, restore, revitalize, and help one reconnect. Somehow, great content manages to reel someone in to your own world, your way of thinking, your life. You are connecting with another human being on some level through your writing. You feel deeply what you write and you want others to feel the same way you do. That is the purpose for writing. Great content is what keeps them interested–“them” being your readers. Which leads me to my next point.
Great writing, and great content, is basically something that keeps the reader coming back for more. You know how when you have a good meal, you want seconds? That is why certain genres, such as Twilight and Harry Potter, have done so well.
Audiences today want something that grabs and inspires them, and feeds their interests and hobbies.