The internet has made it much easier for the VERY small business owner to get started. After all, if you are interested in providing a product or service that is not used by a large percentage of the population, it’s nice to be able to easily reach customers from around the world.
As you are putting together a business website, or building a social media presence, there may be tasks that are outside your area of expertise. For instance, say you are very knowledgeable about goats and goat care. You decide to open a website called “Goats R Us” where you sell goat care products. You know the products, but you may not know how to get that website up and running. While choosing someone to create the page layout does not involve finding a specialist, filling that webpage with content is a different story. You probably want descriptions of your goat-related products, web content that is easy for goat owners to navigate and perhaps even a blog where you keep your customers up to date with what is going on in the world of goats. How should you proceed?
Hiring Someone with Industry Knowledge
Your first option is to hire someone with extensive knowledge that is a competent writer. This may mean scoping out industry blogs and websites to find someone that knows your business inside and out. You will get the best possible and most accurate information this way. However, you may wind up paying more and the quality of the writing may not be as high as you would like. If you wind up going this route, it may be necessary to also hire a professional editor—just to make certain there are no glaring errors in the work.
Hiring a Writer
Your other option is to hire a writer who is a generalist, or who is comfortable writing about related topics. Even though this writer may not know about your topic in particular, he or she should be able to find the resources necessary to complete the project to your specifications. When you hire article writers for your obscure content, you may have to spend a little bit more time finding research and crafting instructions for your writer, but if you choose a content writer well, your final results will be of very high quality.
No matter what your particular business or your niche market, when it comes time for content, you want the very best possible. Do not be afraid to ask questions of any potential writer. Spending a little extra time in the planning stages will pay off when you have content that works for you and your business.
Tracy S is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.