Having “pop” and “sizzle” in your content is a good thing. You want your customers to read what you have to say and stay engaged with the content from beginning to end. That can be hard to do with some subjects, but you can make any subject more interesting with the right writer.
That’s where the WriterAccess content team comes in. It’s chock full of great writers who have knowledge on all kinds of subjects. Choose your subject, choose your writer, and get great content. It’s that simple.
But why do you need us? Because we’re awesome! And because we understand what it takes to produce quality content on a consistent basis. We aren’t just bragging on our writers – we take our freelancers, our customers, and what we do seriously. You should take your blog seriously, too. It might be the first point of contact potential customers have with your company.
If they like what they see, they’re more likely to come back. If it’s boring? Well…they might just see what your competitor’s entertaining blog has to offer. Don’t want that? We don’t blame you. Here’s what you should consider.
You Can’t Let Your Blog Be Boring
Too many business blogs fall into the trap of redundant, “professional” content that reads like a textbook. Being truly professional is important. Being boring isn’t. A lot of individual blogs are really entertaining because the writer isn’t trying to get you to buy from them. They just want to tell a story or talk about their life. They may be trying to help people, or just make them laugh.
No matter what they’re focused on, it’s generally pretty interesting. But a business often can’t take as much risk. They have a persona and an image to uphold. But you really can have an interesting blog that’s not unprofessional. It’s truly possible, and the key to getting that kind of content is to have the right writers on the case.
What’s professional for one kind of business might not be for another type of company, and WA writers understand that. Tell them what you need, and you’ll get what you’re looking for. It’ll be professional, but it won’t be boring!
So, What Does “Pop” Actually Mean, Anyway?
The idea that a blog will pop can mean different things to different people. In general, though, it means that you want your blog to have some personality. It needs to stand out from the competition in a good way. That doesn’t mean you need a lot of shock value, because most customers won’t respond to that very well. Of course, there are definitely industries where that shocking style is a good idea – but yours might not be one of them.
Knowing your target market and the kinds of things customers want from your blog helps a lot. Fortunately, there are some seriously great ways to make your blog pop with the right content, and without needing to be too far “out there.”
- First, have a brand persona and a personality that you convey to your customers. Show them who you are, and “who” your business is. People like that personal connection.
- Second, decide on your company’s voice. You probably have something to say, but you also need to have an idea of how you want to say it.
- Third, don’t be afraid to be a little edgy. Just remember who your audience is. What’s edgy for a bar and nightclub might be too far for a funeral home. Keep “edgy” within the realm of reality for your industry.
- Last, remember that brevity is the soul of wit. You don’t want 50 word blog posts all the time, but you don’t want to ramble on for thousands of words, either. Say your peace. Make your point. Then save the rest of it for next time.
Make Sure You Clearly Communicate What You Need
The content that you put on your blog is often better when there’s good communication between you and your writer, and that can be more easily fostered by developing a long-term relationship. When you find a WA writer (or several) that you like, work with them. Tell them the kinds of things you need. Give polite but constructive criticism. Send them links to the finished product so they can see what you’ve changed.
By building a good relationship with WA writers who “get” you and your brand, you can focus on having the kind of content you want and need on a consistent reliable basis. Then you’ll get the pop you’re looking for, and your customers expect to see. That will keep people coming back to your blog again and again, which can translate to a lot more sales for your business in the long run.
Michelle B writes web content, articles, blog posts, product descriptions, and more, and has created thousands of pieces of content for companies all over the world. She holds an associate’s degree in business management and a bachelor’s degree in legal administration.