Creating content for clients is one of the most wonderful jobs in the world. In fact, for me, I can’t imagine doing anything else. And while this career path has a lot of perks, it can, at times, be very boring, especially when you’re writing about the same topic day in, day out. I mean, come on, who really likes to write about dentures 24/7? Nobody and this is a great reason for those clients who are in need of such content writing to outsource it to several writers.
Then again, this isn’t always going to happen. Some of us are always left with that one client who pays well but wants us to produce several pieces of content each week based on the same topic. Is there some magic formula that can be followed when this happens in terms of consistently coming up with great content on the same topic?
Well, I don’t know if you would call it magic, but one thing I do is turn to my five-year-old son for advice. That’s right! My five-year-old tends to be far more creative than I could ever think about being. I’m a deep thinker. I always have been. My son, however, is one of those people who constantly thinks outside of the box.
For example, when creating content for a medical client, I can say, “Hey, Lucas. What is something that you would like to know about doctors?” And he might respond with something like, “How does my doctor know everything about me?” Then voila, he has inspired me to create a piece of content on electronic medical records.
Now, I know that his answer to that exact question wasn’t so much out of the box, but it was thoughtful, clever, and very inspiring. And in the end, it made Momma several hundred dollars.
My son also inspires creativity even when he’s not talking. As I watch him, I take special note to what it is that stops him dead in his tracks and causes him to focus. As a five-year-old boy, most times, it’s bugs and sports that get his attention, but even then these topics make for great pieces of content.
The point is, even though we are in our 20’s, 30’s, 40’s, etc…, we still have a lot to learn from our little ones. Next time you think you’re about to run out of ideas for topics to write about, simply turn to a child and ask the simple question, “What is it that you would like to learn about?” You very well may find your child is a great way to enhance your writing abilities (as well as increase your paycheck).
Whitney W creates content for both online and offline clients. She spends her days switching back and forth between the roles of a content writer, mother, and wife. As she continues to progress in her career as a content creator, she has learned that her son is a great side-kick in terms of helping her produce great content.