Using Images in Your Content Marketing Strategy
Content marketing is not limited to written content. Although written content contains more SEO potential because Google is capable of picking up clues from words in text, focusing your strategy on writing only is a mistake for several reasons:
You Can Have Fun with Images
People are more apt to do something if they like doing it. Images are fun to play with. You can insert silly pictures alongside your serious ones or just include excellent photos that are colorful and artistic. Even better, you can create memes. People love memes. Creating memes specifically to share is a good way to build viral potential in your content. You can post memes on social media, on your website, or in your emails for your readers to share. Memes work best when they are funny or ironic, and short. Your meme can have regular SEO image tags, as well as link to a related page on your site to bring in traffic and gain SEO for your site. Since engagement is part of the Google algorithm, shared images help with SEO.
Images Stand Out
If you are including an image in an article or blog post, it will stand out from the body of the text, helping your reader remember your piece. An image on an article also means that it can be pinned on Pinterest or other similar sites. When writing web content, choose high-quality photos to pair with the text.
Images Get Shared
Sharing images is extremely popular. An image evokes an emotional response quickly, so it can be looked at, passed along, and forgone for a daily routine, all in seconds.
How to Make Images Share-Worthy
In order to increase the potential for sharing, your images have to be crisp and clear. While fuzzy images do get shared, it is more likely that users will want to promote artistic, colorful, and compelling images. Adding text to your image will give it more oomph, helping the viewer understand what they are seeing. A funny caption or good description will also entertain the viewer as they look at a photo, giving them a reason to share it.
Mobile devices are designed for viewing images and videos even more than text. The images resize themselves on smartphones, creating an effortless view. You can share images via text, email, Facebook Messenger, and Instagram, all from your phone or tablet.
SEO for Images
Images can be optimized for SEO if you make sure to fill out a title, alt tag, and description for the image. These can include your keywords and your website URL for each recipient to see and for Google to track.
Paula A has a mind that is often taken off in flights of fantasy, imagining traveling in mystical worlds and meeting creatures of brilliant imagination.