Word of mouth is the seed that makes a business grow. When people are talking about your business, that means good things for your bottom line as a business owner. It means a greater number of people will use your products and services and then tell their friends about them.
Quality content can be perfect tool for getting the word out to potential customers in your target audience. Content is most effective when it engages readers and builds a positive image for your brand and your business.
What do you do after recruiting copywriters for hire?
Giving your customers something to talk about requires a sound content plan. Hiring copywriters to produce content is only a first step. You also need to map out how to create conversation through content on your blog or website.
Creating conversation can be accomplished by incorporating a few proven engagement strategies in your content production.
Focus on quality and variety: Create content in multiple formats to better reach your target audience. This can include anything from blog posts to ebooks. All of your content should adhere to the highest standard of quality. That starts with unique and fresh topics and ends with fully formed and detailed ideas.
Engage readers first: Don’t sit back and wait for readers to decide when they want to comment. Always encourage feedback at the end of your content. Ask for comments. Encourage them to share it with their friends on social media channels. Always respond to comments when you get them. People want to be noticed and will not interact with you if you fail to respond.
Create share bait content: Social media should play a huge role in content creation. Your topic must be something people will want to share with their family and friends. Follow trending topics on social media channels and use that as a source of inspiration in developing ideas in your content. It can give you a template for developing your ideas based on what other people are saying.
Ask questions: Posing questions on social media channels can be a great avenue for engagement. When you put forward a question, review your responses and pick out the best ones. You can incorporate these responses into a blog post. This lets your audience see you want to communicate with them and that you value their feedback. Make every post or article become an invitation to for your readers to speak with you.
Branch out: Spread the conversation beyond your own blog or website. It can build your presence around the Internet—which is always good for business. Guest blogging or publishing an ebook offer great avenues for drawing attention from your target audience. You can use these channels to link back to your site and let a new set of people become familiar with you. When people get to know you, they will want to create a conversation with you.
John C is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.