Two Minds are Better than One: Working with a Blogger
Hiring a blogger to help you with your blog is something that benefits you in many ways. When you work by yourself, you need to come up with the ideas, and write and edit the piece yourself. When you hire a blog writer – or more than one – you have the power of multiple minds: You can have the bloggers help you come up with ideas. They will also write and edit the piece. While the process saves you a lot of time, especially if you are the one that has to come up with fresh content every few days, you must still put a little time into the process.
Working with a blogger starts out with basic communication. Even after you go through the process of deciding and agreeing on pay, number of words for each blog post, what topics you need and frequency of posts, you need to continue communicating with the writer or you could end up with content you aren’t 100% satisfied with. Those who do work with writers have learned to provide certain information so the writer can take the piece and run. Creating a template for your writing requests is the easiest way to ensure that you and the writer are on the same page.
Providing Proper Information
If you are providing the titles, be sure to craft a title that aptly describes the content you want written. If you don’t, and you don’t provide other pertinent information, the writer could read a different meaning into the title and build an entire article around a misunderstanding.
Other information to help the writer craft the perfect post includes demographic information, such as the age group your product or service targets, location and type of customer (individual, corporate, web only, brick and mortar). Any one of these will change how the writer presents the information. All of these details – plus any other information you feel the writer should know about the product, service, you or your company – should be in the template.
You should also add how you want the piece to read, whether formal or informal; marketing, informational or a combination of both; and whether you want the piece in first, second or third person. If you need a call to action in the piece or at the bottom, be sure to tell the writer, especially if you ask for an informational article or post.
Working with a Writer
Once you find one or more writers that can provide you with exactly what you need, your job becomes even easier. A writer may have questions on the first couple of pieces to clarify your needs, but once you get everything worked out, you simply assign the blog posts and the writer writes them with little to no input from you other than your initial template that outlines what you need in the blog post and your preferred style.
After the first couple of articles or blog posts, if you use the same writers, publishing your blog just became one of the easiest things you can do to increase your bottom line.
Cheryl B is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.