Sharing on social media is a double-edged sword. Sure, you need to get your website out there through promotional posts on all of those social media sites like Twitter and Facebook. But who has got the time? Between developing a post, tweeting, pinning, digging, and the like, it takes a great deal of time unless you hire a writer to do it for you. Then you’ve got to remember to do this on a regular basis. Better yet, you should be updating your social media profile at optimal times when you know your fans are watching. This is where a partnership between Tweriod and Buffer can be of the most assistance.
Tweriod
As the name suggests, Tweriod is affiliated with Twitter. Use this web-based analyst to determine when your Twitter-verse is most active. The Tweriod algorithm takes into account every tweet you’ve ever posted in addition to those posted by your followers. After a few hours, you receive an email with an analysis of your Twitter account. This will provide you with charts and graphs that depict the most frequent days of the week and times of the day that your tweets are being clicked on, favorited and retweeted. You can get one free analysis of up to 1,000 of your followers every six weeks. Opt for the upgrade for more frequent reports and if you have a followership of several thousands in order to get the most accurate results.
Buffer
So now that you know the best days and times to post on Twitter, wouldn’t it be lovely to have a sidekick that will magically do the posting for you? Well, enter Buffer stage right. This visionary app will allow you to automate your social media process. In fact, you can even have your Tweriod analysis shot over to your Buffer account for seamless partnership. What does Buffer work with?
- App.net
Choose something to tweet, retweet, or post on any of these accounts. Instead of publishing it immediately, hit “buffer.” You can then go into your Buffer profile and determine a schedule for posting on your connected accounts. Use the analysis from Tweriod to create a schedule that will ensure your posts are most likely to be read by your users. After you have buffered a few days’ worth of data, you can go about the rest of your work without having to worry about working with social media. Go onto Buffer after a few days of posts and check out the analysis. It will tell you how many people theoretically saw your posts, which ones are your top posts, and how many were retweeted, shared or favorited.
Nurturing your social media profile is essential in order to build your customer base. Now thanks to super simple programs like Tweriod and Buffer you can keep on top of social media while spending less time there. Of course you’ll still need to connect to social media on occasion to reply to your comments. However, the fewer times you get sucked into social media, the more time you have for the core of your business.
Miranda B is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.
