Is there a certain time that you post to social media? Do you do it right when you wake up in the morning? Whenever you happen to get around to it? Only when you think of something clever to say? It turns out that, if you aren’t strategically timing your social media posts, then you are losing out on valuable traffic — which translates to less money in your pocket. No good.
When Is the Magic Time to Post?
If only it were that easy. Nope, the general public likes to make it difficult. They don’t just log on and check out all of their social media accounts at the same time. Instead, they look at Google+ in the morning (gathering the daily news), peruse Facebook throughout the afternoon (seeing what their friends are up to), and browse LinkedIn during the evening (finding out how to hire a writer). Trying to keep track of it all is enough to make anyone spontaneously combust. And since I definitely don’t want that to be your fate, I figured I should put all of the data together for you so you can check it out at a glance. You’re welcome.
- Facebook – For this social media giant, the best time to post is from 1:00 to 4:00 in the afternoon, with its all-time peak activity occurring on Wednesday at 3:00 PM. Whatever you do, do not post on the weekends, before 8:00 AM, or after 8:00 PM or you will just be wasting your time.
- Twitter – When it comes to tweeting, your ideal times are Monday through Thursday from 1:00 to 3:00 PM. People don’t like to tweet in the evenings or on Friday. They have other things to do.
- Google+ – Apparently, this platform is the place to be in the morning, with its most popular time being between 9:00 and 10:00 AM (with Wednesdays getting the most responsiveness). But you don’t want to post any earlier than that, because you will just be ignored.
- LinkedIn – Since this website is primarily for business professionals, it makes sense that its most active times are during lunch breaks (noon, to be exact) and after work (between the 5:00 and 6:00 hour). However, it seems like people are too busy on Mondays and Fridays to give the site much attention, so you are better off skipping those days.
- Pinterest – On the contrary, Pinterest users almost never check-in during work hours. In fact, the best time to pin something is on Saturday morning. Luckily, this is the only platform you need to give any consideration to on the weekends.
The good news is that you now know the best times to share, post, tweet, and pin, so you can capitalize on your efforts. The bad news? You have no more excuses when your shares, posts, tweets, and pins get ignored. That’s all on you.
When she’s not busy writing, Rachel M loves to spend time with her two young children, reading books, going for walks, and memorizing the words to every Disney movie out there. She attempts to keep a clean home and presentable hair and makeup at all times, but making memories always comes first.