Hello all you wridiculously wronderful and wradiferous writers! I strongly feel imaginary words are justified on August Fridays in blog posts. I hope you agree. I also hope you’re enjoying these last few weeks of summer. Soon it will be back to school, back to work and back to wearing layers. Le sigh.
Anyways, while it’s still summer and I have your attention I’d like to talk about your profile. Nope, not how you look from the side, the other profile. Your WA profile. The thing that earns you our recommendations, wins you clients and ultimately makes you money.
If you want to see the math on that it’s: Shiny profile = $$
Here in the Talent Department, we are constantly communicating with the Marketing Department and Project Managers on ways to get your profiles in front of paying customers. We do it in the following ways:
- Personalized Client Recommendations
- Blog Posts
- Blog Spotlight
- Spotlight Emails
- Industry Landing Pages
- Asset Landing Pages
- Geographical Landing Pages
- Editorial Picks
Basically, you are your profile. Your profile is you. Would you go to a really important professional meeting half dressed? (I certainly hope not.) Take another look at your profile and refer to the following check list:
- Spelling/grammar. (Louis and I are working on getting Grammar Police business cards, so please don’t make us come after you.)
- Fleshed out Industry descriptions (Did you work in this field? Study it? Volunteer in it? Write 100s of articles on it? Tell us everything!)
- Fleshed out Asset descriptions (Are you the best white paper writer we’ve got? You could be, but clients will never know unless you tell us in your profile.)
- Include Samples! (We know a lot of your work belongs to clients, but do your very best to include samples. Samples can truly win or lose your clients.)
- Keywords! (Do you write a lot about a certain topic like, let’s say, “lumbar support”? Put it in your profile. Clients search by keyword. Make sure you’re in their search results.)
- Photo. (While we agree people shouldn’t judge books by their cover, there is something to be said about putting forth the most professional cover possible.)
See, just a little spit shine and your profile will be as good as new! If you have any questions, feel free to reach out to the Help Desk. Louis or I will respond as soon as we can. Have a wroboundilous day!
Charlotte Garden is WA’s resident content strategist, editor, talent manager and blog header-upper. That makes her almost as busy as you.