Tips for Standing Out in a Crowded Content Marketing Environment

Posted on May 13, 2019 by Carrie C

Content marketing can help you reach new clients and customers, engage existing one and increase your online presence. These days though, many people are using the same content marketing strategies, such as creating weekly blogs and engaging customers on social media, in order to achieve these goals. This makes for a crowded content marketing environment and decreases the efficiency of your techniques, as they do not stand out. If you want to stand apart from your competitors, you need to be unique and engaging. Here are a few tips to help you stand out in a crowded content marketing environment.

Publish Videos

One of the tips for standing out in a crowded content marketing environment is to publish videos. Videos are becoming more and more popular for content marketing for many reasons. Clients and customers love videos. People like to watch something, rather than reading something. Videos are also becoming more popular because they allow you to stand out. No two videos are the same. You can showcase your product or service, as well as your personality, in a video. This allows potential or current clients to learn more about you, your business and your products.

Consider a Podcast

Another tip for standing out in a crowded content marketing environment is to consider a podcast. Over 40 percent of Americans have listened to a podcast. And the number of people who actively listen to podcasts is only growing. Podcasts allow you to engage your targeted client or customer and help them. This helps you to build a relationship with these individuals that can ultimately translate into increased business for you.

Create Unique Topics

As you create content, take the time to create unique topics. You want the material that you are putting out to be useful and engaging to your targeted audience. If your competitors are all writing a similar blog to yours, clients have no reason to read yours over your competitors. Take the time to create unique topics, or write topics that have already been covered from a unique or fresh perspective. Writing about trends or including new data and statistics can help to kick mundane topics up, making them more useful to your audience.

Win the Trust of Your Targeted Customer

While creating content, you always want to ask yourself if you are creating something that evokes a positive emotion in your customer and helps to win their trust. You do not want to provide false or fake information. Instead, you want to prove yourself to be a trustworthy company and one that your audience can rely on when they need your services or products. Leaving your audience with a positive impression, and a trustworthy won, can help you to win the trust of your targeted customer, which in turn, can help you to win their business.

Continue With Tested and Successful Techniques

Lastly, as you create content that helps you stand out, be sure to still continue with your tested and successful techniques. Many people put so much effort into new trends or new techniques, that they forget about what is already working for them. Do not let your blogs go or neglect your social media pages just because you are trying out new methods. Continue on with what works, while also incorporating new methods.

 

If you are not using the right content marketing techniques, you may not be catching the attention of potential clients and customers, or holding the attention of your current clients and customers. At WriterAccess, we can help you write engaging and emotional content that will stand out. Whether you are looking for content for new blogs or social media posts, we can help. Contact us now to learn more or to get started.

 

Carrie C. specializes in legal, fashion, parenting and home and garden topics. However, she is a very versatile writer. In her ten years of writing experience, she has written about a wide array of topics. If it can be researched, she can write it. As a mother, many of Carrie’s interests revolve around her son. She enjoys watching him play sports, helping in his classroom and engaging in fun activities together. Outside of this, Carrie enjoys dining out, traveling and spending time with her friends.


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