Thursday Trends Turkey Day Edition 11/28/19
Whether you’re feasting on Turkey or Tofurkey this Thanksgiving Day, Thursday Trends is here to slather on the content marketing gravy. This holiday, there’s no question that we’re thankful for content marketing, all the latest content marketing trends, and, of course, you!
Keyword Stuffing: Everyone’s Least Favorite Dish
If there’s one thing content marketers should be thankful for this Thanksgiving, it’s that search engines, like Google, are getting better at processing natural language, AND the changes they’re making at Google are going to make all of us better writers.
To find out how Google’s changing, improving, and putting an end to the need for awkward keyword stuffing, we recommend this recent article published on Moz’s blog. It explains natural language processing and how you can improve your writing to improve your search results, without bogging your content down with stilted keyword phrases written in robot speak.
Alexa, Please Explain SEO to the Family Members Who Don’t Understand My Job
Optimizing Your Content for Voice Search via WriterAccess
With Siri and Alexa gaining popularity around the world, the proportion of voice searches to typed searches is increasing. This means content marketers need to ask Siri how to optimize content for voice search. When people ask questions out-loud, they use different phrasing than when they type them into a search bar.
Take a look at this article from WriterAccess to find out what you can do to improve your voice search engine optimization strategy. With a few changes to your list of keyword phrases, you’ll be well on your way to ranking at the top of voice search results.
Why You Should Be Thankful for Your Competitive Neighbors
7 Ways to Monitor a Competitor’s Content Marketing Strategy via Entrepreneur
It’s officially time to stop thinking of monitoring your competition’s marketing campaigns as spying, snooping, cheating, or as unnecessary. In order to keep pace with or perform better than your industry and market, you have to pay attention to the competition. It’s essential to monitor their products, services, and price points, in addition to their content marketing efforts.
This great listicle from Entrepreneur provides seven simple ways to monitor your competition’s content marketing campaigns. No magnifying glass or trench coat required, these sleuth-level strategies hardly feel like spying.
It’s Time to Make a Post-Black Friday and Cyber Monday Content Plan
Does Your Content Marketing Stop after Purchase via CMS WiRE
Of course, it’s wonderful to increase your customer pool and audience with lead generating tactics, like major sales and advertising pushes. However, if you’re more concerned with lead generation than pre-sale and post-sale content marketing, then you’re not doing enough to appreciate your most valuable type of customer — returning customers.
This article from CMS WiRE suggests that your existing customers are one of your most, if not the most, valuable market segment. They’re already proven purchasers, but it’s up to you to maintain your relationship with them and keep your brand top of mind. Take a look at the full article for some great ideas about how you can better connect to your loyal customer base via content marketing.
Jennifer G is a full-time freelance writer and editor with a B.A. in creative writing from the University of Montana. She enjoys researching and writing creative content to engage readers and developing professional voices for clients across all industries. She specializes in medical, health, veterinary, and financial writing. Having worked nearly thirteen years in finance, Jennifer applies her experience in the banking industry (marketing, social media management, consumer and commercial lending, customer service, accounts, and bookkeeping) to her writing work within the industry.