Thursday Trends Haunted Edition 10/31/19

What Content Marketers are Buzzing About This Week

It was a dark and stormy night. Having declined numerous invitations to join coworkers for a Halloween bash, a lone content marketer stayed late at the office. Each time she typed, her computer keys clicked, and gentle pops of another computer’s keys met her own. When she stopped, they stopped. The lights went out, and she cowered beneath her desk, unlocking her phone to illuminate the small cubicle. Thursday Trends Haunted Edition beamed from the screen, and she thought, “At least I have the latest content marketing news to keep me safe.”

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Slash the Creepy Competition

Cut Through the Clutter with Five Killer Content Marketing Strategies via Forbes

Do you ever feel like a pumpkin seed lost in a vast sea of pumpkin guts? If so, learn how to sharpen your content to cut through the clutter.

This not-so-spooky article from Forbes provides a list of tips and tricks that are sure to score you major content marketing treats. Read the full article to learn how to create and successfully repurpose content so that yours sticks out from all the rest.

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Don’t Make the Same Mistakes You See in Scary Movies: Lock the Doors!

How to Keep Marketing Content Secure via Business 2 Community

We’ve all seen those movies — the ones where the main characters frustratingly follow a trail of blood, run toward the creepy sounds, forget to lock the doors, and leave all the shades open with the lights on at night. Although we all get frustrated by their lack of common sense, many of us make similar mistakes every day in neglecting the security of our content.

This article from Business 2 Community serves as a sobering reminder that it’s important to sign out of social media accounts and keep passwords secure, among other things. Take a look at the full article to make sure your content survives the scariest of seasons.

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Shh! Did You Hear That?

Are Marketers Just Waiting to Speak? Tips for Active Audience Listening via Content Marketing Institute

If you’re constantly chattering, you’ll never have a chance to hear a creeper creeping or notice what your audience is saying.

This article from Content Marketing Institute is here to remind all of us marketers that our jobs aren’t all about talking; they’re largely about listening, too. Take a look at the complete article for advice on the best ways to listen to your audience and actually use your content marketing efforts to carry on a more effective, two-sided conversation.

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Boo! Don’t Be Scared. It’s Just Influencer Law

The Spooky Legalese of Influencers via WriterAccess

What’s scarier than a social media marketing campaign without the reach of valuable influencers? Using influencer marketing without understanding the legalese surrounding it. Do you have a contract for your influencer? Are you sure you’re obeying all copyright laws in order not to plagiarize? Are your influencer campaigns in compliance with the Federal Trade Commission? Are you afraid of influencers yet?

You don’t have to be too scared of the legality of using influencer marketing, but it is important to get a handle on the basics. Take a look at this article from WriterAccess to find out where you should start when it comes to legally promoting your brand with an influencer. If you have more questions, it might behoove you to speak with a lawyer.

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Trick or Treat. Smell My Feet. Give Me Something Good to Read!

Features vs. Benefits: How to Hit Your Content Marketing Sweet Spot via Search Engine Journal

Like a chocolate chip cookie, good content marketing depends on balance. In a cookie it’s a careful ratio of chips to dough. In content, balanced is achieved with an artful ratio of features and benefits.

Take a look at this article from Search Engine Journal to learn all about features, benefits, how they’re different, and what you can do to make sure you’re using the perfect recipe to improve conversions and keep your content enticing.

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Jennifer G is a full-time freelance writer and editor with a B.A. in creative writing from the University of Montana. She enjoys researching and writing creative content to engage readers and developing professional voices for clients across all industries. She specializes in medical, health, veterinary, and financial writing. Having worked nearly thirteen years in finance, Jennifer applies her experience in the banking industry (marketing, social media management, consumer and commercial lending, customer service, accounts, and bookkeeping) to her writing work within the industry.


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