In this week’s edition of Thursday Trends, find out how content marketing is just like high school. (You decide whether that’s good news or bad news!) Plus, find out how newbies can jump into the content marketing game, how old-hats can refresh their strategy, and how to carve a masterpiece from your mountain of data.
On Your Marks. Get Set…
10 Content Marketing Tips for Beginners 2019 via Boss Magazine
In our digital-centric marketing world, it’s easy to forget that not everyone’s been at this content marketing game since the dawn of the internet fired the starter’s pistol. Whether you’re an entrepreneur who’s just started a new business or a bit behind the content marketing curve, it’s never too late to get started.
If you’re just getting into the content marketing game, then this article from Boss Magazine is for you. Take a look at these 10 beginner tips to for advice on how to start content marketing the smart way — with a strategy in place.
A-Lister or Underdog — Which Is the Better Influencer for Your Brand?
Micro vs. Macro Influencers and What’s the Difference via WriterAccess
Remember the cool kids in high school who set all the trends or the brainy kids you sometimes went to for advice? Well, not much has changed since you graduated. People still listen to what other people think, and influencer marketing gives your brand the chance to be made into a trend.
If you don’t know what an influencer is, that’s a-okay! This article from WriterAccess explains everything you need to know to market your brand under the influence of influencers. Take a look at the full article to learn about influencer marketing, the difference between big names and sort of big names, and whether it’s the right choice for your brand.
Give Your Content Strategy a Chance to Run Through the Sprinkler
Get a Refresh on the What, Why, Where, and How of Content Marketing via Content Marketing Institute
Deadlines, details, topics, delegation, surveys, data, delirium…Sometimes, the hustle of everyday content marketing distracts us from what we were actually trying to do in the first place.
If you feel a bit like you can’t see the marketing forest for the content trees, then take a moment to refresh and reset with this article from Content Marketing Institute. Run through the bold points and remind yourself what, why, where, and how you’re content marketing.
Track Your Customers’ GPS Coordinates with a Fully Fledged Customer Journey Map
How Content Strategy, Automation Go Hand in Hand via The Marketing Insider
If you’re tracking your data, odds are you have a lot of it. Mountains piled upon mountains of data starts to feel like the opposite of information. The trouble for most marketers nowadays, isn’t collecting data — it’s understanding how to use it properly.
If you feel like you’re buried under the data you’ve collected, then this article from Marketing Insider is for you. They suggest using data to sketch out detailed customer journey maps that outline every step, back step, twist, turn, and decision your customers make along the crooked path to purchasing. You can then use these detailed customer journey maps based on specific, real-life customer personas to super-charge your content marketing strategy, providing the right type of content at exactly the right time for each of member of your brand’s audience.
Jennifer G is a full-time freelance writer and editor with a B.A. in creative writing from the University of Montana. She enjoys researching and writing creative content to engage readers and developing professional voices for clients across all industries. She specializes in medical, health, veterinary, and financial writing. Having worked nearly thirteen years in finance, Jennifer applies her experience in the banking industry (marketing, social media management, consumer and commercial lending, customer service, accounts, and bookkeeping) to her writing work within the industry.