Thursday Trends 9/26/19
Does your B2B podcast own a red carpet? If not, you might need to purchase one after reading this week’s edition of Thursday Trends that discusses how to get the best guests for your podcast. Plus, learn how to dress up your content strategy with a style guide, automate your most mundane tasks, and find out whether long-form content can work for you!
Sometimes Doing Less Isn’t Lazy; It’s Smart!
8 Content Marketing Tasks You Should Automate via Business.com
If you’re a lazy-bones who prefers the La-Z-Boy to the desk chair, then it’s time to celebrate. On the other hand, if you possess even an ounce of perfectionism and prefer to be involved in every aspect of your content marketing strategy, it’s still time to celebrate. While it’s great to keep tabs on your content marketing performance and progress, there are ways to save time — time that would be better spent on more important tasks, like lounging or working on your next big campaign.
This article from Business.com is here to save you time, effort, and encourage laziness through automation! This article outlines eight time-intensive tasks that can actually be automated, using content marketing tools and improved workflow strategies. Take a look at the full article, and then clear your content marketing schedule!
Dress Your Content to Impress — Make a Content Style Guide
Create-a-Content-Style-Guide for Content Strategy via WriterAccess
Wouldn’t all of your time be better dedicated to working on your content strategy? Do you really need to spend time working up a content style guide? The answer is an emphatic, “YES YOU DO NEED A CONTENT STYLE GUIDE!”
In branding, consistency is key, and this article from WriterAccess explains exactly how a content strategy style guide will ensure you achieve that consistency — across talent, marketing silos, platforms, media, and departments.
Roll Out the Red Carpet for Your Next Podcast Guest
How to Get Great Guests for Your B2B Podcast [Outreach Templates] via Content Marketing Institute
Can you imagine how a B2B podcast — without guests — would go? Not well. Even shows like Saturday Night Live and the Tonight Show, starring world-renowned comedians, need quality guests to make the format work. Guests will not only add texture and value to your podcast, they also give listeners a unique reason to tune into your podcast, specifically. Without a famous bean counter, a business podcast on measuring ROI would just be another podcast on measuring ROI.
The challenge lies in getting great guests to agree to appear on your podcast. How do you do it? Well, this article from Content Marketing Institute outlines some great advice and templates for securing star-quality guests on your B2B podcast. Take a look at the full article to find out how!
Is Anyone Reading Your EBooks?
Long-form content is one of the most hotly debated content marketing tools. It can take a major time and monetary investment to generate regularly, but it’s also consistently shared and high-ranking. So, is it good for your company? Is it actually bad for your company? Is it somewhere in between? Most marketers think of long-form content to be anything longer than 1,000 words, and it can be good if you know how to do it right!
This recent article from CMSWiRE explains the drawbacks and benefits that most marketers associate with long-form content. Take a look at the full article for some tips and tricks on how to avoid the pitfalls and make long-form content work for your brand.
Jennifer G is a full-time freelance writer and editor with a B.A. in creative writing from the University of Montana. She enjoys researching and writing creative content to engage readers and developing professional voices for clients across all industries. She specializes in medical, health, veterinary, and financial writing. Having worked nearly thirteen years in finance, Jennifer applies her experience in the banking industry (marketing, social media management, consumer and commercial lending, customer service, accounts, and bookkeeping) to her writing work within the industry.